THE QUESTION: I hire teenagers for summer work in my garden center. Some are great, and some are distracted by being a teenager. I want to communicate better with them and maybe even build future employees. Do you have any tips?
THE ADVICE: First Thought— You are helping these teenagers develop good habits and social skills, just as much as they are helping you in their business. If you take the time to get to know them and help them improve as humans, their appreciation will show in the form of hard work. Spending time with your employees, regardless of age, and learning about them as people and the things they do and don’t enjoy about the job will result in them feeling valued and part of a community, which is the number one driver of employee retention. However, there are bound to be bumps in the road.
Attention Spans
According to the National Institute of Health, the average attention span for adults working on a task can last for a few hours, while the average attention span for teenagers working on a task is 35 minutes. Work with your department leaders to assign your teenage employees a few different tasks to take care of during their shift and write them on a big board. If you see them losing focus on a task, ask them to take a 5-minute break outside (to catch up on chatsnap or whatever they do on their phone) and come back ready to start on a new project. Once a project is complete, have them cross it off the board and give them a 5-minute break before starting the next. Even if all of the projects aren’t fully completed, you will still have less work to do to finish them and less of a headache trying to force a teenager to do something, which is nearly impossible. Also, when communicating with your younger staff, keep in mind that even adults only have a conversational attention span of 8.25 seconds (NIH). Don’t lecture!
Money Talks
Remember using dimes and quarters to fill up your gas tank or get a cheeseburger when you were in high school? I sure do. Try to incentivize your teenage employees to pay more attention to their work with cold, hard cash. Set up competitions with cash prizes to create the best end-cap display, an attractive new signage design to use throughout the store, or the most impressive social media campaign. An important aspect of these example projects is that they will be in the public eye. This creates pride for the participants and provides additional motivation knowing that their work could have a real impact on the store’s success, but is also something their friends and family could see. Prizes don’t have to be more than $5-$10 if you run the competitions at least a couple of times per month. Oh, the things I would’ve bought at McDonald’s if I had five extra dollars in my pocket after a shift! A few words to the wise: be selective when deciding who to include in the competition and avoid picking the same winner repeatedly. Also, do not incentivize sales programs with teenagers – you do not want to scare away customers with money-hungry, angsty boys and girls.
P.S. I have coached soccer at all ages, 6-18, for over a decade. A 17-year-old is much easier to coach than a 15-year-old.
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Ben Molenda, PRC is a Senior Executive Search Advisor at BEST Human Capital Advisory Group. A graduate of Indiana University with a degree in Human Resource Management, Ben has excelled in executive recruiting and business advisory and has become an excellent resource for both clients and candidates. Passionate about horticulture, Ben has also written and co-written several articles for major industry publications and is a Member of AmericanHort.
