Like all other aspects of business, hiring and recruitment continue to evolve faster and faster. Implementing AI, such as in the hiring process, will increase the efficiency of the process itself.
There are hiring changes that are not technologically based occurring that, when properly applied, are proving to have a positive impact on attracting talent, increasing the retention of new hires, and helping companies become a preferred place for careers.
At the top of this evolution in hiring is one simple yet too often ignored approach – transparency!
What are the Benefits of a Transparent Recruitment Process?
Companies that provide candidates with a fully transparent interview process find that over time, they attract better quality talent, increase offer acceptance rates, get new hires up to productivity faster, improve long-term retention rates, and create a stronger employer brand in their community and industry. All the benefits of transparency and authenticity are intertwined.
Top talent candidates who experience transparency in the interview process from the beginning are more likely to stay engaged throughout the entire process.
Due to the transparency of compensation and trust developed with candidates, offer acceptance increased. Candidates can make decisions on their compensation offer well ahead of the actual offer letter and are more likely to be flexible on their compensation expectations due to developing a trusting relationship.
Once on board and with a thorough training plan, the new hires reach productivity levels faster and often exceed them. Perhaps most importantly, long-term retention rates increase, especially when coupled with a Training & Development program that was shared with them during interviews. Over time, professionals in a company’s community or within the industry hear of the positive culture, strengthening the overall employer brand.
How to Implement Hiring Transparency:
Transparency Begins Before the Interview
Develop job descriptions that accurately reflect the role’s responsibilities and, more importantly, define metrics of success in the role. Job descriptions with a vast number of responsibilities will leave candidates wondering just what the role’s real priorities are, and they may not even bother to apply. Keep responsibilities reasonable and in a prioritized manner. Defining three specific and realistic key performance indicator (KPI) metrics is incredibly helpful to a candidate’s understanding of the role’s mission. It is a core component to increasing productivity once on board. What is a realistic KPI? An effective way to set a realistic KPI is to ask yourself: if the candidate does not achieve the KPI in one year, will I have to fire them? This may sound harsh, but it does result in companies setting KPIs that are realistic, thus influencing positive long-term retention.
Help Candidates Prepare to be Their Best
Communicate interview timelines, including all the interview steps. Doing so prevents candidates from leaving the process out of frustration. Change is constant, and these timelines can often get derailed due to other business priorities and scheduling conflicts, but communicating any changes immediately develops the candidate’s trust.
Provide candidates with company information, an accurate overview of the culture, the names and titles of the interviewers, the type of interview questions the company asks, whether a behavioral assessment tool is utilized, and whether they will be required to present to the hiring committee. Candidates are equally responsible for a successful hiring process. However, providing details does not mean doing the candidate’s job of conducting thorough follow-up research on these details!
A Conversation, Not an Inquisition
Once candidate conversations begin, transparency is increased by having just that – a conversation. Included in this is realizing that no company is perfect, thus, be prepared to be authentic and share with candidates where the company is challenged and what about the role will not be a bed of roses for any candidate. Be prepared to share the onboarding process and exactly how your company invests in further professional training in their teams. Scripted questions lead to sterile conversation and scripted answers by candidates. We learn so much more about a candidate’s behaviors during a conversation rather than a scripted dialogue, as they are more at ease and able to be themselves as opposed to someone they think you want them to be.
Timely & Quality Follow-up
Providing quality feedback within 48 hours to a candidate in a timely manner may be the best transparency a company can practice. High-quality candidates will stay engaged with the hiring process to the offer end. Top talent that doesn’t receive thorough, timely feedback will exit the process to focus on other job opportunities. Thorough feedback includes sharing how many candidates are in process. This is a critical transparency step. Please do not tell candidates the age-old HR line that we are interviewing several other candidates and will get back to you, especially if you are not. Be transparent – is it one? Is it 5? Or are there no more candidates? Sharing quality feedback to candidates being turned down will help candidates grow professionally and leave a positive impression of your company with them for the future. This is an important way to build a positive company brand image in the community and industry.
Transparency in Compensation and Benefits
Gone are the days when compensation decisions were made based on salary history; 22 states plus 23 localities and counting have passed legislation banning employers from asking candidates for this information or basing hiring on the candidate’s current compensation. Hiring managers: please do not ask this question any longer. Transparency of compensation and benefits begins with their inclusion in the job description and extends through the final offer. This requires companies to invest time and resources to identify fair and accurate compensation for the role, industry, and geographic location. When setting the compensation range, be clear on what the absolute max is and what the absolute minimum is. Many great candidates are now passing over job descriptions that do not share this. Discuss the compensation range from the first interview and share benefit details. You are building trust and increasing efficiency by eliminating candidates who are over your maximum range and improving the candidate experience. Again, transparency in the interview process is incumbent on both the candidate and the company. Candidates, take time before interviewing to identify your realistic compensation range. At the end of the day, the compensation range for a role is either a match or it is not. Save time and energy by reciprocating the transparency of a company by sharing full compensation details.
Todd Downing is a Managing Partner for Best Human Capital Advisory Group and leads the Horticulture & Green Industry executive search and advisory services. He has more than 30 years of experience in the industry and a passion for supporting its continued professional growth.