Ask HR: Would a previous customer be a good employee?
As originally published on gardencentermag.com. BEST is excited to partner with our friends at Garden Center magazine on their “Ask HR” column. Click here for the original article. QUESTION: I recently had a customer suggest they’d love to work at my Garden Center. I don’t know if they were serious, but it got me thinking. Would a previous customer be a good employee? And is there anything I’d need to do differently with them than someone I hired off a job board? THE ADVICE: This is such a fun question, and I’m so excited to explore it! I’ve personally been in this position both as a fan-girl customer turned employee (four times, actually) and as the hiring manager who hired a customer as an employee. And through each of these scenarios, I can certainly offer both positive and negative outcomes, because just like anything else, sometimes it works, sometimes it doesn’t. I worked retail and hospitality throughout college and up until my current position. I was a previous customer at each place I worked, as well, and loved the idea of working there because I was so fond of my experiences. Now, this may go without saying, but it is a much different experience to shop somewhere than it is to work somewhere; the reality isn’t always as glamorous as it may seem, and sometimes the customers hold that impression simply because they love your product or they’ve had a fabulous customer experience (go you!) and want to be a part of that. However, they’re only getting a very surface-level idea of the organization – they likely aren’t aware of the company culture, the KPIs, the POS, the logistics, the physical labor, the long hours, etc. I remember when I was managing a luxury spa, our guests would say “I bet it’s sooo relaxing to work here!” and my colleagues and I would have mental flashes of having to silently tip-toe run through the halls while the services were underway carrying 50 pounds of robes and shoes, flipping the entire spa in 10 minutes, balancing various calls and the reservation books, stocking and reorganizing retail shelves, navigating upset customers…you get the picture. But we just smiled and said “Yeah, it’s sooo nice!” Full disclosure, I absolutely loved that job and was fortunate to work with an insanely fun and talented group of people, but even still, I would never call what we did “relaxing.” The discounted spa services and free cinnamon tea were certainly a perk, though. All in all, this worked out in my case because I was actually extremely passionate about what we offered and loved being a part of that experience for others. Still, there have also been jobs where the other side of the customer experience as an employee was not at all enjoyable (I’ve come to find that I do not enjoy tagging and folding clothes at 6:00 am and aimlessly wandering around with no tasks… I’ll leave it at that.) On the negative side of my experiences, there is one situation that stands out to me where I hired a former regular customer, and it did not turn out well at all, unfortunately. She was always so kind and bubbly when she was in, and was very smart, enthusiastic, and easy to converse with, which seemed to be a fantastic fit for the role we were hiring for. To keep it brief, in time, we came to have issues with sales ethics, behavior, trainability, and overall culture fit with this individual, and it left a very negative impact on the entire team. Of course, you can’t always predict these things in hiring – it was a very disappointing shock to all of us. And as you very well know, in retail, the hiring process for sales associates or cashiers isn’t typically extremely intensive, especially when you’re usually short-staffed and looking to fill as quickly and efficiently as possible. However, I’ve seen the other side, as well, where hiring a former customer was more in line with my positive experience, so really, anything is possible. Ultimately, these are just examples from my personal experience on both sides of the situation, positive and negative. I do think that more often than not, a previous customer expressing interest in your organization would be worth taking a chance on because they are arriving as an advocate for your product or service, displaying immediate knowledge to some degree, and bringing passion and enthusiasm. That excitement and interest in an employee can go a long way, especially in the green industry. The only thing I’d advise doing a little differently with this type of candidate, as opposed to one off a job board, is to emphasize that the working experience is different than the customer experience and try to give as clear an overview of job expectations as possible. All in all, so long as the interview process goes well and there are no major red flags or lack of alignment, I certainly advocate for taking a chance on the previous customer to join your team. As originally published on gardencentermag.com. BEST is excited to partner with our friends at Garden Center magazine on their “Ask HR” column. Click here for the original article.
Ask HR: How to Motivate Teenage Summer Employees?
As originally published on gardencentermag.com. BEST is excited to partner with our friends at Garden Center magazine on their “Ask HR” column. Click here for the original article. THE QUESTION: I hire teenagers for summer work in my garden center. Some are great, and some are distracted by being a teenager. I want to communicate better with them and maybe even build future employees. Do you have any tips? THE ADVICE: First Thought— You are helping these teenagers develop good habits and social skills, just as much as they are helping you in their business. If you take the time to get to know them and help them improve as humans, their appreciation will show in the form of hard work. Spending time with your employees, regardless of age, and learning about them as people and the things they do and don’t enjoy about the job will result in them feeling valued and part of a community, which is the number one driver of employee retention. However, there are bound to be bumps in the road. Attention Spans According to the National Institute of Health, the average attention span for adults working on a task can last for a few hours, while the average attention span for teenagers working on a task is 35 minutes. Work with your department leaders to assign your teenage employees a few different tasks to take care of during their shift and write them on a big board. If you see them losing focus on a task, ask them to take a 5-minute break outside (to catch up on chatsnap or whatever they do on their phone) and come back ready to start on a new project. Once a project is complete, have them cross it off the board and give them a 5-minute break before starting the next. Even if all of the projects aren’t fully completed, you will still have less work to do to finish them and less of a headache trying to force a teenager to do something, which is nearly impossible. Also, when communicating with your younger staff, keep in mind that even adults only have a conversational attention span of 8.25 seconds (NIH). Don’t lecture! Money Talks Remember using dimes and quarters to fill up your gas tank or get a cheeseburger when you were in high school? I sure do. Try to incentivize your teenage employees to pay more attention to their work with cold, hard cash. Set up competitions with cash prizes to create the best end-cap display, an attractive new signage design to use throughout the store, or the most impressive social media campaign. An important aspect of these example projects is that they will be in the public eye. This creates pride for the participants and provides additional motivation knowing that their work could have a real impact on the store’s success, but is also something their friends and family could see. Prizes don’t have to be more than $5-$10 if you run the competitions at least a couple of times per month. Oh, the things I would’ve bought at McDonald’s if I had five extra dollars in my pocket after a shift! A few words to the wise: be selective when deciding who to include in the competition and avoid picking the same winner repeatedly. Also, do not incentivize sales programs with teenagers – you do not want to scare away customers with money-hungry, angsty boys and girls. P.S. I have coached soccer at all ages, 6-18, for over a decade. A 17-year-old is much easier to coach than a 15-year-old. As originally published on gardencentermag.com. BEST is excited to partner with our friends at Garden Center magazine on their “Ask HR” column. Click here for the original article.
Ask HR: We got a bad review after an employee having a bad day snapped at a customer. What do I do?
As originally published on gardencentermag.com. BEST is excited to partner with our friends at Garden Center magazine on their “Ask HR” column. Click here for the original article. QUESTION: Customer service is key in my business. Recently, an employee was having a bad day and snapped at a customer, who gave us a bad review on Google. I feel empathetic about what she was going through, but her behavior was unacceptable. I think firing her would be too harsh because she’s been an otherwise great employee. What are my options? THE ADVICE: Oh, the joys of navigating the human experience of emotions, especially when they’re not your own! This is such a valuable question for any position and company, and even more so for leaders. Whether we choose to act like we have them or not, feelings and emotions are a part of being human, and as much as some try to foster the “leave it at the door” mentality in the workplace (as if that’s fully possible or healthy), we are each bound to endure hardships, stressors and tough times. Sometimes bad days, can even impact our mental state and how we perform both personally and professionally. However, it is still our responsibility to control and process those emotions and be able to healthily channel them without negatively impacting the world around us. For friends, family and employers, it’s certainly beneficial to hold space and provide support and empathy for the person hurting — but to an extent and within certain bounds. There’s a line there, especially when running a business. Let’s touch on the importance of customer service! While there’s something to be said for having quality products, providing excellent service, maintaining smooth logistics, etc., customer service is the backbone of any company and can make or break your brand. People often remember the experience they had with your company long after the product or service has run its course, and high-level customer service is the saving grace to mend a relationship or save a customer when things go wrong. All in all, your company needs to consistently provide that top-tier experience — even when the last thing they want is to deal with people, especially unhappy ones. You’re on the right track in thinking that firing this person right off the bat is too harsh, especially if this is a first offense. This is where constructive leadership comes in, and it can be done by balancing empathy for your employees while protecting the integrity of your business. A good place to start is with a one-on-one with this employee, addressing the unacceptable behavior and the negative result of it. Let this transition into an attempt to understand and hear out what they’re going through. From there, provide support. This can look like encouraging them to lean on loved ones or a professional (let me be clear that this does NOT mean coworkers or customers; even in a “family” culture, there is a line here), spending time on their hobbies, perhaps a bit of time off to collect themselves, or, if your budget allows, investing in mental health resources for them. To conclude the conversation, make it a point to let them know that you empathize and are here to help in the ways you can, but that you, their team and their customers/clients are relying on them to bounce back and continue to be a high performer. The rest is theirs to sort through; that’s the part that no one can do for them. While this may sound harsh, the world keeps turning even when yours is falling apart. Learning how and when to process your emotions is imperative to harnessing the power of emotional intelligence and running your feelings so they don’t run you — and possibly cost you your relationships, your health or your job. As a leader, it is your job to look out for your people and your business. When you take care of your people, they take care of you. But I’ll end by saying this: If you’re at capacity for the resources you can provide this employee and there is still no change in behavior or they do not demonstrate consistent improvement, know when to let go. Unfortunately, sometimes it gets to a point where addition by subtraction is the solution, but only when you can say that you truly tried investing in this professional with no ROI. Hope this helps and best of luck to you in navigating this situation and all to come! As originally published on gardencentermag.com. BEST is excited to partner with our friends at Garden Center magazine on their “Ask HR” column. Click here for the original article.