Meet us at the biggest and greenest Trade Show in the West! We look forward to seeing you August 20-22 at Farwest in Portland— an event offering countless opportunities to grow your business and advance your career. We will be there with three in-person educational sessions on extremely timely industry topics such as talent acquisition, management, human capital, and more that you will not want to miss. Get educated and up-to-speed in these sessions.
WEDNESDAY, August 20th
The Importance of Emotional Intelligence in the Green Industry – Paige Franks & Todd Downing
Wednesday, August 20, 2025, 9:45 a.m. – 10:45 a.m. Room: B110
As innovations in technology, automation, and AI are on the rise, our ability to connect with and understand each other on a humanistic and emotional level declines. Now more than ever, emotional intelligence, or EQ, is a valuable and necessary skill in the workplace, especially in leadership. You will learn the following: What EQ is and its application in the workplace. How EQ influences and benefits the workplace. Resources and strategies for leaders and employees to improve, measure, and evaluate their EQ.
Save Your Seat – Click here for a Session Description
THURSDAY, August 21st
Managing and Motivating the Multi-Generational Green Industry – Paige Franks & Todd Downing Thursday, August 21, 2025, 9:45 a.m. – 10:45 a.m. Room: B110
For the first time in history, 5 generations collide in the workforce: The Silent Generation, Baby Boomers, Generation X, Millennials, and Generation Z. However, the workforce faces mass retirements from the Baby Boomer generation every day. Generation Z is quickly infiltrating the industry, and Millennials are stepping up to take over the preceding leadership positions, bringing new ideas surrounding technology, management and communication styles, company culture, and personal and professional values and expectations. In this seminar, we will share various perspectives inspired by professionals across the four prominent generations in the workforce today (Boomers, X, Millennials, and Z) providing insight into what once was versus today’s reality.
You will learn the following:
- What the current understanding of the state of the industry is from the perspective of each generation, as well as thoughts and feelings on these changes
- How leaders are managing and accommodating today’s workplace standards on company culture, communication, and work-life balance
- Advice and insight on best practices when it comes to working alongside various generations and implementing and embracing change.
Save Your Seat – Click here for a Session Description
Capital Risks When You Have Limited Resources – Michael Maggiotto
Thursday, August 21 @ 1:30 pm, Room B110
Are your people generating unnecessary risks to your business? Do you struggle managing people risks because of limited resources? Simple mistakes can cost a company millions or even end a business altogether. However, solutions to these risks may be easier than you think. You will learn the following: key risk areas within the green industry, ranges of costs for compliance violations, costly impact of turnover, the positive impact of efficiency improvements, and best practices and remedies for overcoming these challenges. This session will help business leaders and HR professionals identify and overcome these risks and understand the safe harbor afforded by having an independent 3rd party audit of human capital risks.
Save Your Seat – Click here for a Session Description
A “plus” reason to attend— Connect with The BEST Team in person at Farwest! Their focus will be to make themselves available to meet with leaders wanting to discuss their company’s executive hiring, succession planning, restructuring, and turnaround needs. With decades of experience in corporate management, sales, marketing, human resources, exit planning, and business advisory, BEST specializes in talent acquisition and management consulting for the horticulture industry.
If you represent a company that needs executive hiring, restructuring professionals, or succession planning, please make an appointment to meet with us anytime throughout the show.
Contact us today, and may you have a great Farwest Show!
View or Download Our Best Overview to learn more about the BEST Human Capital & Advisory Group and why there is a better way!
We look forward to seeing you in Portland at Farwest!
