How to Attract Young Professionals to Horticulture and Your Company
It’s a fact of life – “I don’t understand this younger generation” is a phrase used by every preceding generation since the dawn of recorded time. However, we live in unprecedented times since there are now (5) generations currently in the workforce – Traditionalists, Baby Boomers, Generation X (Gen X), Millennials, and Generation Z (Gen Z) where once there were maybe three. Two people in the same company, often in the same role, can literally be separated by over 40-50 years of age. This compounds the lack of understanding between generations, and its effects are being felt in many industries today. The green industry is also unique in that we have limited access to talent compared to other sectors. Those who have horticultural knowledge, a true passion for horticulture, and a drive to advance their careers in our industry are becoming few and far between. From 1997 to 2017, there was a 53% decrease in horticulture-related degrees, and sadly, the trend continues.* We are all working through these challenges at an increasing rate, as so many of our peers, who make up a large percentage of the industry, are beginning to retire. This mass retirement of knowledge and experience is leaving companies with gaping holes in their organizational charts and a terminal lack of leadership and bench strength. How do we, as breeders, growers, manufacturers, suppliers, and retailers, achieve greater access to labor with technical knowledge and motivation to become professionally successful? How do we fill holes by creating candidates? First off, no candidate creation is necessary. They are right in front of us. Investment and patience are all that is required. Awareness of Professional Passions It is true that horticulture programs are less full of students than they were in the 1990s. However, there are still strong university degree paths producing high-level horticulturalists and ag professionals. Most incoming graduates and young career professionals at these schools have no idea how our industry works and the full range of career roles it offers. In conversations regarding their upcoming or initial job in our industry, their answers are almost always one of the following: Greenhouse or Nursery Grower Researcher or Academia Landscape Installer or Salesperson Garden Center Sales Associate Some passion areas for the young professionals include: Developing new varieties that can grow in multiple grow zones. Experiencing multiple grow facilities to learn and become a consultant. Optimizing equipment and exploring AI and automation. Working in data analytics to help companies become more financially stable. Attracting new gardeners to buy plants. None of these passions can be totally achieved in the jobs listed above. The few young professionals in our industry have a hunger for the success of horticulture – if they didn’t, they likely would have chosen a different degree path that paid them more. Career Path Alignment Leaders in our industry are frustrated by the lack of professionals, but it requires spending more focused time implementing solutions. If we want to see a change, we must do a better job of getting in front of young professionals. Career fairs are a dime a dozen in non-horticulture degree programs. Having a presence at just a few of the largest horticulture schools in our country gives you access to hundreds of upcoming, passionate graduates who likely have no idea the career path your company can provide them. What is it worth to you to build a consistent funnel of young talent for your company? Cost and time requirements to do this may be lower than you think, as professors and organizations like Seed Your Future, American Floral Endowment, AmericanHort, FNGLA, and American Horticulture Society are already laying the groundwork for industry involvement to help place these young professionals in Horticulture. Participation at the university and community college level is critical to getting the attention of the next generation of leaders in our industry. Once we have successfully welcomed these early career professionals into the industry, it is imperative to have training and development programs and processes in place to help them grow into future leadership roles. A common mistake often made is hiring new professionals into a role that was held by a long-tenured employee yet not adjusting the job description responsibilities. The outgoing employee wore multiple hats of responsibility due to longevity in the role. Peel the role back to the proper starting point of responsibility and train for the future ability to take on more. Mentoring programs and reverse mentoring are also excellent ways to bridge the ever-increasing generational gap and build understanding and productivity. The Gen Zer, often with little to no experience, could benefit greatly from mentoring and just knowing how everything works. Conversely, the Traditionalist, Boomer, and Gen Xer could benefit greatly from the inbred tech and automation understanding of Millennials and Gen Zers. Don’t Complain— Act When you are not getting any qualified applicants to your job posting, your next employee retirement hits, or you realize that you are severely understaffed heading into spring, please consider reaching out to BEST Human Capital & Advisory Group, the non-profit associations we listed above, or your closest university or community college horticultural program to begin working through how you can make your life and work easier. There is a tsunami of business exits and retirements already happening and continuing to head our way. Start building your bench today, and while the effects of these changes will not be felt immediately, a little work today can make a huge impact five years from now. *Source: Journal of the American Society for Horticultural Science Ben Molenda, PRC (bmolenda@bhcagroup.com) is a Senior Executive Search Advisor at BEST Human Capital Advisory Group. A graduate of Indiana University with a degree in Human Resource Management, Ben has excelled in executive recruiting and business advisory and has become an excellent resource for both clients and candidates. Passionate about horticulture, Ben has also written and co-written several articles for major industry publications and is a Member of AmericanHort.
How Do You Know When It’s Time for a Career Change?
While professional development is viewed differently by everyone and is often driven by a person’s behaviors, the vast majority of people do want to experience continual growth in their careers. A primary rule of thumb is that no matter what this growth looks like, it is important to be going towards something and not running away from something. There are many other factors to think about as you determine what career growth may be for you. Does your company proactively invest with you in planning your professional growth? Do they actively invest in you earning certifications and being active in industry associations or professional peer development groups? Timing – everyone is on a different career time clock, and one’s stage of life influences this. What does your timing for professional growth look like now and in 5 or 10 years? Is it the job itself? What responsibilities would you change or add to feel you are growing professionally? Is it the company? Somewhere, somehow, the cultural fit became misaligned. You can envision being happy in your current role but find growth coming from being in a different culture, a different product or service line, a different market focus, or even a different industry. Is it you? People change, and that’s OK! Even the most committed professionals will, on average, find themselves in 3 different careers during their lifetime. Here are specific indicators that it may be time for a career change. The body, mind, and spirit will be talking to you. Are you constantly tired? Is your body having physical reactions that are stress-related? Is it hard to concentrate? Do you dread Mondays? Even when you have great energy, are you just not enthused about being at work? Is your job negatively affecting your confidence and self-esteem? Do you second-guess decisions? Do you find it difficult to make a decision? Are you only staying because of the money? You can buy some great toys, but they don’t increase your happiness. Is the next bonus target the only reason you are still there? Are you constantly thinking about or researching other jobs? Do the career positions other people you know have seem much more attractive to you because they seem so happy? Or do you even find yourself jealous of their careers? Have you become apathetic to your company, your position, your coworkers, or your industry? You don’t care about the decisions being made, personal or company successes, or positive industry news. Do family and friends share their concerns about your mental state and happiness? Have you disconnected socially from them? Are you quiet when together? If any of these ring true, spend time thoughtfully identifying where your career passions are taking you and invest in what new skills this path requires. Contact me at tdowning@bhcagroup.com for a Candidate Objective Worksheet, which will help you define your career goals, vision, and the parameters that are important to you! Speaking of career development, we are sharing a few current growth opportunities (click here) we are hiring for, which may best capture where your career passions are moving you toward. What are you passionate about? Where do you feel most fulfilled? Whatever that may be, you should be doing just that in your career. We’d love to connect to learn all about it and support your professional journey wherever possible. Todd Downing is a Managing Partner for Best Human Capital Advisory Group and leads the Horticulture & Green Industry executive search and advisory services. He has more than 30 years of experience in the industry and a passion for supporting its continued professional growth.
Why is Emotional Intelligence Important in the Workplace?
In this age of artificial intelligence, social media, remote work, and an increasingly digitized society, we are seemingly moving further and further away from the fundamentals of humanity. We have never had more ways to connect, yet in the wake of this shift, social and emotional intelligence (EI or EQ), or “soft skills,” have declined, causing significant workforce issues such as disconnects in communication, poor decision-making, and lack of employee engagement and satisfaction. Now more than ever, EI is a valuable and highly sought-after skill in the workplace, especially in leadership. To better understand the benefits and need for EI in today’s workplace, we will define it and its contextual application in the workplace, evaluate its influence on the workforce, and explore resources and strategies for leaders and employees to improve EI in their organizations. What is Emotional Intelligence? According to psychologists and leading researchers Peter Salovey and John D. Mayer, emotional intelligence is the ability to recognize and understand emotions in oneself and others. EI comprises five distinct components: self-awareness, self-regulation, internal motivation, empathy, and social skills. In the 1990s, emotional intelligence was initially established as a psychological construct and gained momentum with Daniel Goleman’s 1995 publication “Emotional Intelligence: Why It Can Matter More Than IQ.” Goleman, an EI expert, argues that while traditional intelligence is essential, emotional competencies are a critical factor in the workplace, ultimately impacting leadership ability, stress management, employee performance, and interpersonal functioning— “The interest in emotional intelligence in the workplace stems from the widespread recognition that these abilities – self-awareness, self-management, empathy, and social skill – separate the most successful workers and leaders from the average. This is especially true in roles like the professions and higher-level executives, where everyone is about as smart as everyone else, and how people manage themselves and their relationships gives the best an edge.” (Goleman, 2012). According to a recent study published in the Journal of Applied Psychology, seven key traits deem someone as emotionally intelligent: Emotional stability (greater ability to manage their own emotions and tolerate stress) Conscientiousness (tendency to be diligent, hardworking, and control impulses) Extraversion (a personality trait that makes people more open and better at establishing relationships with others) Ability EI (individuals’ ability to perform emotion-related behaviors, like expressing emotions, empathizing with others, and combining emotion with reasoning) Cognitive ability (IQ; studies suggest there is at least some overlap between IQ and EQ) General self-efficacy (confidence in the ability to cope with the demands of our job) Self-rated job performance (Bailey, 2015). It may seem obvious how these competencies positively influence the workplace, but understanding the how and why of EI implementation is imperative for your future hiring and employee engagement. The Benefits of EI to Your Organization While there are many areas that emotional intelligence benefits the workplace, two are of vital consideration: job satisfaction and job performance. Not only is higher job satisfaction linked to employees with strong EI, but also to those whom leaders with high EI manage. Many studies have shown a negative correlation between EI and burnout and a positive correlation between EI and internal job satisfaction. In addition to employee happiness, job performance is positively impacted by high EI levels, displayed through increased performance metrics, a boost in employee productivity, and improved evaluations from management. However, how exactly does emotional intelligence influence job performance and benefit businesses? In the hospitality sector, EI is considered extremely important, and according to an article in Elite World Hotels, they have identified five significant advantages of EI in the workplace that can be applied to any industry: Motivation – High EI/EQ translates to better control of our motivation and perhaps even more motivation for our coworkers. Common Vision – Those high in EI/EQ can more effectively understand and communicate with others, making it easier to develop and maintain a shared team vision. Change – Highly emotionally intelligent people can handle the stress, uncertainty, and anxiety that come with working in business. Communication – Clear communication is a telltale sign of emotional intelligence, and it contributes to better relationships, an easier time getting help from others, and more effective persuasion and influence of others. Leadership – Self-leadership, leading others, and influencing others— all of these are vital for those in business. (Elite World Hotels, 2018) Therefore, a lack of emotional intelligence in the workplace can negatively impact a company’s communication, decision-making, and organization. Moreover, much like standard workplace metrics, emotional intelligence can be assessed and measured in the workplace. Strategies and Resources There are many reliable and valid measures of EI available, two of the most credible being the Multidimensional Emotional Intelligence Assessment – Workplace (MEIA-W) and the Work Group Emotional Intelligence Profile (WEIP). The MEIA-W measure provides a personality-based measure of EI through 144 short items that are intended to measure ten distinct facets of emotional intelligence: recognition of emotion in the self, regulation of emotion in the self, recognition of emotion in others, regulation of emotion in others, nonverbal emotional expression, empathy, intuition versus reason, creative thinking, mood redirected attention, and motiving emotions and takes about 20 minutes to complete. The WEIP is a self-report measure consisting of 30 points rated from 1 (strongly disagree) to 7 (strongly agree) between two scales determining the ability to deal with one’s own emotions and the ability to deal with others’ emotions. Utilizing these two resources is essential in beginning the process of measuring EI in an organization. From there, leaders can further train their employees on EI and how to teach it to their staff and themselves. A helpful guide created by EI experts (Cherniss et al., 1998) details four phases to use when implementing emotional intelligence training in your organization: Phase One: Preparation Assessing the organization’s needs Assessing personal strengths and limitations Providing feedback with care Maximizing learner choice Encouraging participation, not requiring it Linking learning goals to personal values Adjusting expectations Gauging readiness. Phase Two: Training Fostering a positive relationship between the trainer
The Importance of Thank You Notes
Our client had told us that the candidate had hit it out of the park during her interview – she checked off all the boxes, save one. Unfortunately, they did not receive a post-interview thank-you note (via email), so they went with another candidate. The other candidate had similar qualifications, although slightly less stellar in the interview. However, he had taken the time to send a thank-you email to express his interest in the position, the projects they were working on going forward, and how he could contribute. Our client was direct and to the point – “No thank you note – no offer.” A missed opportunity. In 2019, Jessica Liebman, the Executive Managing Editor of Insider Inc., stated in a Business Insider article that she has a simple rule when she is hiring. “We shouldn’t move a candidate to the next stage in the interview process unless they send a thank-you email.” Liebman went on to state that bringing someone into your company is always risky. However, a thank you email (not snail mail – too slow) signals a candidate’s motivation and desire for the position and generally means they’re a “good egg.” There are only so many data points one can collect in an interview, she reasoned, that sometimes the thank-you note will make the difference in the selection of candidates. Our client obviously agrees. She further clarified and stated, “To be clear, a thank-you note does not ensure someone will be a successful hire. But using the thank-you email as a barrier to entry has proved beneficial, at least at my company.” So, it makes sense, right? Not necessarily. Unfortunately, back in 2019, and it continues today, social media went into hyperdrive to cancel her and her statements. Other hiring managers, reputable organizations (SHRM and LinkedIn), and publications joined the fray, with several siding in large part with those who disagreed. Liebman followed up with another article humorously titled, “Thank you for reading my story about thank-you notes!” to clarify what she meant a few days later. Many people were seemingly offended that anyone would actually “require” sending a thank-you note after an interview. She went on to explain she was trying to be helpful and shed some light and that, “The biggest factors we consider are a candidate’s talent and fit for the role.” It was a “rule of thumb” and not official company policy. What are the disagreements with Liebman’s piece on sending thank you notes that continue today? Any online search regarding the necessity of thank you notes after the interview will bring up a lot of articles and pundits that say they are not necessary. For example, thank you notes are antiquated and pointless [apparently not to her and the many hiring managers and business leaders we talk to regularly at BEST]. Thank-you notes are to stroke the ego of the interviewer. Seriously? A thank-you note? The application and job description said nothing about sending a thank you. Liebman’s response was priceless on this point, “Neither is being on time to the interview.” Our favorite? Expecting a thank-you note is elitist and shows discrimination and bias because many people have never been taught this skill. Diversity, Equity, and Inclusion (DEI) are critical to any organization today. Different perspectives can lead to increased creativity, innovation, productivity, better decision-making, and a better work environment and culture, among many other benefits. Since 2019, we have been through a pandemic and social justice movement that has brought DEI to the forefront in hiring. However, we have never seen it be used as an excuse not to be courteous and to send a thank you. Laziness would be a better excuse. After all, especially in a customer-facing role, would you want anyone on your team that doesn’t know how to say thank you? But it’s a candidate’s market – you see the news – there are more jobs than people to fill them. So they [the interviewer] should be sending the candidate a thank you. We can concede this point to a degree in that all companies need to do a better job notifying candidates and letting them know why they did not get the position. Point well taken, and it is also something we strive for at BEST. A lot of the consternation on this could be the culturally questioning and upending times we live in – where being contrary on social media is expected and merely aiming for “likes” and that all-important re-share. However, at BEST, we can only speak to our own experience working with clients and candidates and heartily thank those who disagree (because it is indeed helpful). As business leaders, hiring managers, and recruiters, it is often about overcoming buyer’s remorse. When a hiring manager or company leader is getting ready to make a hiring decision, they are looking for those elements, however small, that can put a candidate over the edge and calm their fears about making a bad hire. For example, our client mentioned that they liked the candidate, but she had not sent a thank you. To the client, it was a reasonable expectation – another box to check. By sending a thank you note, the other candidate checked that box and received the offer instead. For the candidates we work with, our resources stress the importance of the thank-you email. A candidate should always ask for the interviewer’s email address during the interview (whether on the phone or in person). Rarely, if ever, has it been questioned. After all, it is another opportunity to sell yourself to the prospective company. It doesn’t have to be a long note – say thank you, say that you want the position, and use it also to state why you are the best fit for the role (one or two reasons you are the best candidate for the job or maybe there was something you missed during the interview) and that you would welcome further discussion. Then, send it within 24-hours while you are still fresh in the interviewer’s mind. Is that so hard? As the “Great Resignation” continues, there
Starting A Great Retention
Strategies for Keeping and Attracting the Best and Brightest Talent Vast numbers of employees reporting burnout and wishing to leave, record-level quit rates, and millions of unfilled positions have led to concerning new terms, such as “The Great Resignation” or “The Great Reshuffle” and for Baby Boomer employees who’ve had enough – “The Great Retirement.” However, for most business leaders, it is becoming a “Great Headache.” We live in a time of “greats,” and they are generally not too good. In addition, we see firsthand high levels of career unhappiness across multiple generations. So, as employees continue to leave in record numbers and leaders worry about keeping their best and brightest while bringing others on board to fill gaps and continue their growth, how do we begin to get a handle on this and start a “Great Retention”? Of course, the pandemic is often seen as the root cause. After all, entire industries and labor pools have been affected (i.e., travel and hospitality), and some are seemingly changed forever due to the last 18 months. However, many of these challenges were already underway well before the pandemic – skills shortages, “war for talent,” record low unemployment, demographic shifts, generational attitudes concerning work, technology, and more. The pandemic has simply accelerated many of these changes. As business leaders, how do we move our own companies from a “Great Resignation” to a “Great Retention”? How do we change from the reactive mindset of the last 18 months to a more proactive approach designed to not only attract great candidates but to keep your best and brightest employees from seeking greener pastures elsewhere? In our discussions with clients and candidates, there are three “Cs” to pay attention to in the ever-changing employment landscape: culture, communication, and capital (the human form). Spoiler alert – although important, “Compensation” is not one of them. Your Culture When talking with candidates, we typically ask what is prompting them to seek a new opportunity? Far and away, the number one answer is culture. They report no empathy, understanding, work/life balance, and how their company handled the challenges of the pandemic has them looking to leave. In fact, according to a recent PI People Management Report, nearly 50% of employees are considering striking out for something new. Moreover, this trend is primarily driven by those earlier in their careers – 49% of millennials and 56% of Gen Zers are looking to leave their current positions. As we dig further into cultural challenges, we find a significant disconnect between company leaders and their employees in perceptions versus reality. For example, research from Human Resource Executive finds that 84% of CEOs believe empathetic organizations get stronger business results. On the flip side: 83% of employees would consider leaving their job to join a more empathetic employer. A case in point, we spoke to a candidate recently who was deeply insulted by his company leadership. He stated that the company went to a hybrid work schedule, usually a positive. “However, when they presented the plan, it was office days on Mondays-Wednesdays-Fridays because the boss said he didn’t want anyone taking 4-day weekends. They don’t get it – we have been working harder than ever, the company’s growth has been exploding, and he flat out accused us of being lazy. I’m burning out, working more overtime and weekends than ever, and more than a few of my team said, ‘I’m outta here.’ It is never enough.” Sadly – a true disconnect and a wasted motivational opportunity. Since the pandemic started, people who work from home across all generations are logging an average of two more hours of work per day. According to a recent Finery Report survey, 83% report working overtime was the norm, and 70% regularly work on the weekends. Pandemic burnout, resetting priorities, and a need for work-life balance are real. However, it also creates opportunities for companies with cultures that better address it through more flexible work schedules and letting employees have choices, setting clear work-life boundaries (fostering the need for a life outside of work), and increasing support. According to the Adobe survey, 78% of millennials and 74% of Gen Zers would switch jobs for a better work-life balance, even if offered the same compensation. Communication: Talk or They’ll Walk Working from home and hybrid work arrangements, while showing increased productivity, also make the employee feel less seen, heard, and valued. Our strategic partner, 15Five, a leader in employee engagement and management software, has just released their 2020 Workplace Report, and while there is no quick fix, a solution is emerging – frequent one-on-one meetings. When managers regularly communicate through ongoing one-on-one meetings, especially in WFH and hybrid environments, they increase their effectiveness as managers and their teams and company overall. The results are staggering: 82% of employees with weekly one-on-ones say they’re getting the support they need during the pandemic from their managers. 78% of employees state that weekly one-on-ones provide the necessary feedback they need to improve performance. 71% express more trust in their leaders, 72% feel more comfortable bringing up issues, and 73% are more motivated to go above and beyond in their role. Importantly, 1.4x are more likely to say they are currently looking for a new job with monthly or less frequent one-on-ones instead of weekly. Regular communication helps bridge the gap. Consider the outside pressures your employees have been under the last (18) months. It is no wonder that “burnout” is often cited as the reason for leaving a company or manager – they are losing the feeling of connectedness to their manager, team, and company. Staying up to date with an employee through weekly meetings helps managers understand how their people handle their work and where they need more support and guidance. The message– Talk, or they will walk. Communicate with your people frequently and one-on-one. Human Capital Investment Another casualty of the last 18 months has been learning and development (L&D) programs – only 29% of organizations have clear development plans for their employees. In
