How to Attract Young Professionals to Horticulture and Your Company
It’s a fact of life – “I don’t understand this younger generation” is a phrase used by every preceding generation since the dawn of recorded time. However, we live in unprecedented times since there are now (5) generations currently in the workforce – Traditionalists, Baby Boomers, Generation X (Gen X), Millennials, and Generation Z (Gen Z) where once there were maybe three. Two people in the same company, often in the same role, can literally be separated by over 40-50 years of age. This compounds the lack of understanding between generations, and its effects are being felt in many industries today. The green industry is also unique in that we have limited access to talent compared to other sectors. Those who have horticultural knowledge, a true passion for horticulture, and a drive to advance their careers in our industry are becoming few and far between. From 1997 to 2017, there was a 53% decrease in horticulture-related degrees, and sadly, the trend continues.* We are all working through these challenges at an increasing rate, as so many of our peers, who make up a large percentage of the industry, are beginning to retire. This mass retirement of knowledge and experience is leaving companies with gaping holes in their organizational charts and a terminal lack of leadership and bench strength. How do we, as breeders, growers, manufacturers, suppliers, and retailers, achieve greater access to labor with technical knowledge and motivation to become professionally successful? How do we fill holes by creating candidates? First off, no candidate creation is necessary. They are right in front of us. Investment and patience are all that is required. Awareness of Professional Passions It is true that horticulture programs are less full of students than they were in the 1990s. However, there are still strong university degree paths producing high-level horticulturalists and ag professionals. Most incoming graduates and young career professionals at these schools have no idea how our industry works and the full range of career roles it offers. In conversations regarding their upcoming or initial job in our industry, their answers are almost always one of the following: Greenhouse or Nursery Grower Researcher or Academia Landscape Installer or Salesperson Garden Center Sales Associate Some passion areas for the young professionals include: Developing new varieties that can grow in multiple grow zones. Experiencing multiple grow facilities to learn and become a consultant. Optimizing equipment and exploring AI and automation. Working in data analytics to help companies become more financially stable. Attracting new gardeners to buy plants. None of these passions can be totally achieved in the jobs listed above. The few young professionals in our industry have a hunger for the success of horticulture – if they didn’t, they likely would have chosen a different degree path that paid them more. Career Path Alignment Leaders in our industry are frustrated by the lack of professionals, but it requires spending more focused time implementing solutions. If we want to see a change, we must do a better job of getting in front of young professionals. Career fairs are a dime a dozen in non-horticulture degree programs. Having a presence at just a few of the largest horticulture schools in our country gives you access to hundreds of upcoming, passionate graduates who likely have no idea the career path your company can provide them. What is it worth to you to build a consistent funnel of young talent for your company? Cost and time requirements to do this may be lower than you think, as professors and organizations like Seed Your Future, American Floral Endowment, AmericanHort, FNGLA, and American Horticulture Society are already laying the groundwork for industry involvement to help place these young professionals in Horticulture. Participation at the university and community college level is critical to getting the attention of the next generation of leaders in our industry. Once we have successfully welcomed these early career professionals into the industry, it is imperative to have training and development programs and processes in place to help them grow into future leadership roles. A common mistake often made is hiring new professionals into a role that was held by a long-tenured employee yet not adjusting the job description responsibilities. The outgoing employee wore multiple hats of responsibility due to longevity in the role. Peel the role back to the proper starting point of responsibility and train for the future ability to take on more. Mentoring programs and reverse mentoring are also excellent ways to bridge the ever-increasing generational gap and build understanding and productivity. The Gen Zer, often with little to no experience, could benefit greatly from mentoring and just knowing how everything works. Conversely, the Traditionalist, Boomer, and Gen Xer could benefit greatly from the inbred tech and automation understanding of Millennials and Gen Zers. Don’t Complain— Act When you are not getting any qualified applicants to your job posting, your next employee retirement hits, or you realize that you are severely understaffed heading into spring, please consider reaching out to BEST Human Capital & Advisory Group, the non-profit associations we listed above, or your closest university or community college horticultural program to begin working through how you can make your life and work easier. There is a tsunami of business exits and retirements already happening and continuing to head our way. Start building your bench today, and while the effects of these changes will not be felt immediately, a little work today can make a huge impact five years from now. *Source: Journal of the American Society for Horticultural Science Ben Molenda, PRC (bmolenda@bhcagroup.com) is a Senior Executive Search Advisor at BEST Human Capital Advisory Group. A graduate of Indiana University with a degree in Human Resource Management, Ben has excelled in executive recruiting and business advisory and has become an excellent resource for both clients and candidates. Passionate about horticulture, Ben has also written and co-written several articles for major industry publications and is a Member of AmericanHort.
Why is Emotional Intelligence Important in the Workplace?
In this age of artificial intelligence, social media, remote work, and an increasingly digitized society, we are seemingly moving further and further away from the fundamentals of humanity. We have never had more ways to connect, yet in the wake of this shift, social and emotional intelligence (EI or EQ), or “soft skills,” have declined, causing significant workforce issues such as disconnects in communication, poor decision-making, and lack of employee engagement and satisfaction. Now more than ever, EI is a valuable and highly sought-after skill in the workplace, especially in leadership. To better understand the benefits and need for EI in today’s workplace, we will define it and its contextual application in the workplace, evaluate its influence on the workforce, and explore resources and strategies for leaders and employees to improve EI in their organizations. What is Emotional Intelligence? According to psychologists and leading researchers Peter Salovey and John D. Mayer, emotional intelligence is the ability to recognize and understand emotions in oneself and others. EI comprises five distinct components: self-awareness, self-regulation, internal motivation, empathy, and social skills. In the 1990s, emotional intelligence was initially established as a psychological construct and gained momentum with Daniel Goleman’s 1995 publication “Emotional Intelligence: Why It Can Matter More Than IQ.” Goleman, an EI expert, argues that while traditional intelligence is essential, emotional competencies are a critical factor in the workplace, ultimately impacting leadership ability, stress management, employee performance, and interpersonal functioning— “The interest in emotional intelligence in the workplace stems from the widespread recognition that these abilities – self-awareness, self-management, empathy, and social skill – separate the most successful workers and leaders from the average. This is especially true in roles like the professions and higher-level executives, where everyone is about as smart as everyone else, and how people manage themselves and their relationships gives the best an edge.” (Goleman, 2012). According to a recent study published in the Journal of Applied Psychology, seven key traits deem someone as emotionally intelligent: Emotional stability (greater ability to manage their own emotions and tolerate stress) Conscientiousness (tendency to be diligent, hardworking, and control impulses) Extraversion (a personality trait that makes people more open and better at establishing relationships with others) Ability EI (individuals’ ability to perform emotion-related behaviors, like expressing emotions, empathizing with others, and combining emotion with reasoning) Cognitive ability (IQ; studies suggest there is at least some overlap between IQ and EQ) General self-efficacy (confidence in the ability to cope with the demands of our job) Self-rated job performance (Bailey, 2015). It may seem obvious how these competencies positively influence the workplace, but understanding the how and why of EI implementation is imperative for your future hiring and employee engagement. The Benefits of EI to Your Organization While there are many areas that emotional intelligence benefits the workplace, two are of vital consideration: job satisfaction and job performance. Not only is higher job satisfaction linked to employees with strong EI but also to those whom leaders with high EI manage. Many studies have shown a negative correlation between EI and burnout and a positive correlation between EI and internal job satisfaction. In addition to employee happiness, job performance is positively impacted by high EI levels, displayed through increased performance metrics, a boost in employee productivity, and improved evaluations from management. However, how exactly does emotional intelligence influence job performance and benefit businesses? In the hospitality sector, EI is considered extremely important, and according to an article in Elite World Hotels, they have identified five significant advantages of EI in the workplace that can be applied to any industry: Motivation – High EI/EQ translates to better control of our motivation and perhaps even more motivation for our coworkers. Common Vision – Those high in EI/EQ can more effectively understand and communicate with others, making it easier to develop and maintain a shared team vision. Change – Highly emotionally intelligent people can handle the stress, uncertainty, and anxiety that come with working in business. Communication – Clear communication is a telltale sign of emotional intelligence, and it contributes to better relationships, an easier time getting help from others, and more effective persuasion and influence of others. Leadership – Self-leadership, leading others, and influencing others— all of these are vital for those in business. (Elite World Hotels, 2018) Therefore, a lack of emotional intelligence in the workplace can negatively impact a company’s communication, decision-making, and organization. Moreover, much like standard workplace metrics, emotional intelligence can be assessed and measured in the workplace. Strategies and Resources There are many reliable and valid measures of EI available, two of the most credible being the Multidimensional Emotional Intelligence Assessment – Workplace (MEIA-W) and the Work Group Emotional Intelligence Profile (WEIP). The MEIA-W measure provides a personality-based measure of EI through 144 short items that are intended to measure ten distinct facets of emotional intelligence: recognition of emotion in the self, regulation of emotion in the self, recognition of emotion in others, regulation of emotion in others, nonverbal emotional expression, empathy, intuition versus reason, creative thinking, mood redirected attention, and motiving emotions and takes about 20 minutes to complete. The WEIP is a self-report measure consisting of 30 points rated from 1 (strongly disagree) to 7 (strongly agree) between two scales determining the ability to deal with one’s own emotions and the ability to deal with others’ emotions. Utilizing these two resources is essential in beginning the process of measuring EI in an organization. From there, leaders can further train their employees on EI and how to teach it to their staff and themselves. A helpful guide created by EI experts (Cherniss et al., 1998) details four phases to use when implementing emotional intelligence training in your organization: Phase One: Preparation Assessing the organization’s needs Assessing personal strengths and limitations Providing feedback with care Maximizing learner choice Encouraging participation, not requiring it Linking learning goals to personal values Adjusting expectations Gauging readiness. Phase Two: Training Fostering a positive relationship between the trainer and the learner Maximizing self-directed change
The “Why, Not That” Approach: The BEST Way to Assess Job Hopping
According to a recent Business Insider article (1/22/2023, Stacey), Gen Z is not ashamed of “job-hopping.” But does that make all of them “job-hoppers”? What is a “job-hopper,” and is it a bad thing? What does this mean for employers? Most managers see “job-hopping” as less than two years at a single employer or more than three employers in a career history over 10 years. Gen X and Baby Boomers, even some early Millennials, have all been raised believing job-hopping is a bad thing. However, the Great Recession taught us very differently, and this is the era of Gen Z’s formative years, the time when they began to be aware of and influenced by the world around them. The Great Recession taught us that bad things happen to good people. Just because you left a job that the employment market deems as a “good employer” or you have a gap in employment of 3 months or more, that does not mean you are a bad hire, a poor-performing employee, or lazy. There are many reasons people leave an employer or the job market that have nothing to do with the negative pre-conceived notions of prospective employers. Why, not that, is most important. What this Pandemic has taught us is that sometimes there are serious health issues impacting the family that necessitate leaving your employer or changes in your spouse or other family members’ employment status necessitating relocation. There are many different reasons. Additionally, the Great Recession and the Pandemic have uncovered how poorly some employers have treated and still are treating employees, giving them all the more reason to want to find a better place to share their talents. Job-hopping is not necessarily a bad thing. However, what is more important than how many jobs a person had in the last 10 years, or how long a gap between employment, is the reason for the job change and how they spent their time during a gap in employment. If the reason for a job change is a positive one, such as a move that improves the ability of a person to support their family; an opportunity to expand knowledge, skills, and abilities; or because of a spouse’s promotion necessitating a relocation to a place where there was no employer presence, then there should be no reason job changes should be looked at as negative. Even gaps in employment are not necessarily a bad thing, though you must tread carefully as to how you inquire. HIPAA, ADA, GINA, and other employment laws prohibit inquiry about a candidate’s or relative’s Private (personal) Health Information (PHI) or genetic history. You can ask an open-ended question such as, “how did you occupy your time during this gap in employment?” and let the candidate fill in whatever they want. However, suppose they volunteer that it was for health reasons, either for themselves or their family. In that case, you must be very cautious about what you do with that information and your decisions about whether or not to advance the candidate in the process. Still, the question should be asked as it is relevant and will likely remove any negative concerns about why the gap exists. If they have a reasonable explanation, the gap should not be a negative that keeps them from being considered. The labor market has been a candidate-driven market since before the Pandemic, dating back to late 2017 when the number of open positions finally surpassed the number of unemployed. What this labor market has taught us is that there may be enough labor out there for most positions, but the location of the labor relative to the location of the position is very often mismatched. So, even when there are gaps in employment, that does not mean a candidate is lazy. Instead, it may mean their skills are not aligned with the jobs in the market where they reside. In addition, despite the strong desire by candidates for remote or hybrid work, not all jobs can be performed remotely. For example, the recent tech layoffs have left many people with very specialized skills and a history of high wages unemployed. Tech positions of similar scope won’t be readily available for many of these people for a while. So, just because there is a manufacturing machine operator position open in a food processing plant within a reasonable daily commute of a recently laid-off software developer, that does not mean that person is the right fit to fill that role. It may not pay anywhere near what this person needs, given the lifestyle they built from their previous job. But, of course, the reverse is also true. A recently laid off Project Manager of a corrugated box manufacturer likely is not the right alignment for a Director of FP&A position at the logistics company just down the street from them. Let’s not forget that not all employers are as employee-centered, kind, considerate, and caring as you may be. Not all employers understand that when you care for your people, your people will care for you and your business. In fact, too many employers take the skills from their people and give back as little as possible in compensation and benefits. Can you really be upset at a person who makes a change because their previous employer operated in an unethical manner, violated compliance regulations, or treated their people poorly? Likely, a good candidate will not disparage their prior employer, but there are ways of getting the message across in a positive manner. Likely, a candidate with high integrity knows when their employer is unwilling to act ethically and will make the professional decision to leave. That candidate is likely the right employee for you as you can be assured of their ethical focus and care for your business. There are also benefits to employers for people with numerous jobs on their resumes over a 10-year period. Employers today are looking for a lot of soft skills. They need flexibility, adaptability, innovation,
How LEAN is Too LEAN?
Business strategies today drive profitability using many continuous improvement methodologies, including LEAN and Six Sigma, Kaizen, 5S, and several others. Profitability is critical for business sustainability and viability as a going concern. But how LEAN is too LEAN? Some may scoff at the perceived absurdity of the question. Still, according to the Wall Street Journal Article, “Threat of Rail Strike Reveals Persistent Supply-Chain Risks to US Economy” (Harrison, 12/3/2022), “The strike threat highlighted a distribution network in which businesses have sought to reduce delivery costs by becoming as lean as possible… While the approach has improved profits, it also has made it more difficult to respond to shocks such as a global pandemic.” In the December 2022 issue of the Turnaround Management Association’s “Journal of Corporate Renewal” (vol. 35, No. 10), the article “Tough Row to Hoe Ahead for the Agriculture Industry” (Zwick et al., 2022) sheds light on the consolidation of food processing companies Tyson Foods, Cargill, National Beef Packing Company, and JBS which collectively consolidated their market share in the period of the 1980s through today “… from 36% to 85%.” This consolidation, driven by LEAN principles, reduced significant overhead costs but at the expense of a system that is so lean that the current economic shocks are forcing the consumer to bear the burden of price hikes in food that far outpace the hikes in many other products and services throughout this inflationary time. Even the labor market’s tightness today is partially driven by the treatment of employees and reductions in force, stemming all the way back to the Great Recession and the Housing Market Crisis. Past decisions on the treatment of people, driving LEAN today for immediate profitability, are coming home to roost as the labor market remains extremely tight despite the Fed’s actions which have historically had the desired impact of slowing the economy at a faster rate than we are seeing today. As an outcome of the financial crisis of 2007, the Dodd-Frank act was passed. Among the many provisions, it imposed cash reserve levels by banks at much higher than pre-crisis levels. The intent of this additional liquidity was to ensure the sustainability of the financial institutions should another disruption of a similar magnitude occur. Additionally, stress tests were frequently conducted – hypothetical scenarios intended to simulate such shocks and to see how the institution(s) would be able to handle the situation and if the cash reserves were sufficient. As a result, most banks today are in a very secure place, more able to manage and weather such economic shocks than ever before. So, how LEAN is too LEAN? We see the economic impacts of inflation, supply chain struggles, and the tight labor market, all of which have created a harmful national and even global economic situation that is driving us closer and closer to another recession. We also see the slack built into the banking industry through increased financial reserves intended to weather shocks to their business models and the high confidence that such institutions will survive, and quite well. By lowering cash reserves, there would be more profitability, shareholder value, and even higher dividends. So, how LEAN is too LEAN? As 2023 unfolds, there will be more economic pain. That is sometimes a good thing. Economic activity cannot go up forever. Markets are never a straight line with an endless upward trajectory. But what comes down also goes back up. Preparing for the coming economic downturn, whether it achieves the definition of a recession or not, and whether it is a severe or light recession if it does happen, is the right business move. History shows us that many business leaders respond to recessions by reductions in staff, pullbacks in production, and other protectionary stances. As you look at what may be right for your business, look at the pending economic downturn as an opportunity to stabilize your business for the future. Build in a “certain” level of redundancy in labor by not reducing your headcount as much. Plan for the curve to shift back upward. As you would on a slick road where your car fishtails, turn into the curve to right size, level set, and propel your company and all the employees who depend on you towards future growth.
Successful Retention Strategies (Part 4 of 4): Organizational Design
It’s finally here – the end of 2022. What a wild and crazy ride it has been. As business leaders, we have had a lot to contend with and still do. Our work is far from over. More layoffs have been announced beyond the FAANG companies and broader tech sector, inflation persists at uncomfortably high levels, and the labor market remains the tightest in recorded history. Finding top talent is still more challenging than ever. Quit rates remain high, and ghosting by candidates continues. November’s labor statistics reflected continued increases in employee compensation over the 5% mark on average squeezing company budgets and frustrating employer hiring decisions. What is the secret to reducing the harmful impact of all of these challenges, you ask? RETENTION STRATEGIES. The previous articles in this series addressed the role that Onboarding, Recruitment, and Total Rewards play in retention. This article will explore Organizational Design and Development strategies, specifically internal mobility, that will help reflect the vision of the future and the career path for the long-term success of your people. With concerns of a potential recession in 2023 looming large, we will also touch on retention when restructuring your company includes a reduction in force (RIF). Defining the job Not every business can build robust tiered structures for all roles, functions, and departments. For example, many small companies often have departments of just one person. For the medium and larger business, it may seem easier for them to structure tiers for employees and chart a career path. Still, they often run into pay compression and bottlenecks leading to too much bulk in the middle, a reverse hourglass that is thin at the top and bottom but nice and plump in the center. It is easy to see that this is a complicated issue with different challenges facing companies of various sizes. But there are still commonalities that businesses of all sizes can implement, which will aid in retaining top talent. The best place to start, regardless of the company size, is defining the job. What do you want them to do? I know some leaders are disappointed in the obviousness of this but bear with me. This is about more than building an effective and compliant job description. That is part of it, but defining a job begins with understanding your company’s strategic plan. It starts with asking, “how does this role fit?” and “how will it help achieve my business strategy?” These questions get right to the heart of necessity. Sometimes, a role is created not because it advances the business strategy but because it is convenient for someone, a way to shift responsibility onto someone else. While that could be helpful to business strategy, it may not be. However, defining the role in terms of business strategy rather than convenience is critical to ensuring strategic alignment. It’s also important to remember that you are hiring human beings. People. Again, some may roll their eyes and think, “um… yeah…” but keep in mind that as business leaders at organizations of many different sizes, it is easy to get caught up in the daily grind, the strategic struggle, and even the business viability worry and forget that we employ people. They have hopes, dreams, and desires. Employees support their families, contribute to their communities, and most genuinely care about the company’s success. When hiring people, some may be very content doing the same job the same way and producing the same result. Many more are happy to do this job now but want to know what comes next. This is a KEY driver for the great resignation. The old saying, “people don’t quit businesses, they quit managers,” is typically a true statement. But people with internal mobility will often find ways to leave the managers they want to quit and remain with the company. So, you have to have options internally to retain top talent. Here is where we inevitably receive pushback from many small business leaders. Addressing the elephant in the room, yes, only some small businesses will be able to create the same level of mobility as medium and large companies. Every small business, however, will be able to generate SOME mobility. And for mid-sized and larger companies, internal mobility is KING at retaining top talent. Many books have been written demonstrating that investment in the training and development of people, creating lateral and vertical growth as well as realigning responsibilities to expand a role’s sphere of influence and strategic importance leads to employee retention and outperformance of competition no matter the industry or market in which they exist. This could only be accomplished if you first define the role in terms of your business strategy. Up, Left-Right, Hold, Down When talking with leaders about career advancement, nearly 100% latch onto the word “advancement” and take only two of the Webster’s Dictionary definitions of the word literally— “promotion or elevation to a higher rank or position” and “progression to a higher stage of development.” In addition, nearly all forget there is a third definition -“an improved feature: IMPROVEMENT.” Improving someone in your organization is perhaps the greatest advancement any business leader can aspire to achieve with their employees. And this is something that can be done at organizations of every size. Some people want vertical advancement. Ask them, and they will speak in terms of moving up from an individual contributor to a supervisor, manager, director, VP, and into the C-suite of a company. Small family-owned businesses may have the greatest challenge here, with limited structure and family owners filling the highest positions. Larger companies may have more layers, but every business has bottlenecks at the top. While there are limits, there is still opportunity. Evaluating your business growth and regularly reviewing your strategic plan may reveal the point where a new level/layer of management is appropriate or necessary. Even in small businesses, upward mobility happens. However, if employees are frustrated by a lack of upward mobility, share with them alternative mobility
