Lessons from the Tank: Can Your Employees Be the Next Scrub Daddy?
One of the most popular and interesting reality TV shows today is Shark Tank. For over ten years, it has been the show where wealthy, mostly self-made, business professionals help a small business owner achieve their entrepreneurial dreams. There have been many successful products introduced to the consumer market after appearing on Shark Tank. Take the Scrub Daddy®, for example. The concept is simple (a smiley-faced, reusable sponge in which the texture and function change with water temperature), but it has sold over 10 million units, and the growth continues. To date, the Scrub Daddy® is one of the most successful products to ever appear on the show. But where would Scrub Daddy be today if it wasn’t for the investment from one of the Sharks, Lori Greiner? According to Forbes, before Scrub Daddy was introduced on Shark Tank, it struggled to make $100,000 in over 18 months. Scrub Daddy has now made over $75 million in sales thanks to a $200,000 investment from Lori Greiner, including her time and considerable marketing muscle. Since then, Scrub Daddy has dramatically expanded its facilities and released several new products. As business leaders, we talk a lot about investing in our people, especially in this age of low retention and high turnover. So, what happens when we invest in our employees (time and dollars) the same way the Sharks invest in these companies? We continue to see several recurring trends in today’s job market. For instance, a steady paycheck, bonus, and PTO are no longer enough to satisfy employees. Employees want to feel like they are a part of something bigger than just an office job, and something bigger than themselves. The feeling that they are a part of a team that values them as an individual and respects their ideas. They want someone to invest in them. As the Millennial and Gen Z generations continue to make their imprint on today’s workforce, the “job for life” mentality of their parents and grandparents is becoming non-existent. The younger generations are focused on the concept of belonging to a team that creates value, not merely working for a paycheck. When employees don’t feel challenged, or fully engaged in the work they are doing, employee turnover rates skyrocket. As Richard Branson, the CEO of Virgin Group, has popularly stated, “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” The discussions around employee engagement have become so prevalent in recent years that you would think it’s second nature by now. It is also no coincidence that in study after study, increasing employee engagement is now the top priority of most CEOs. After all, research proves that investing in the talents and capabilities of your employees is one of the best and most cost-effective ways to increase employee engagement and instill loyalty. The same holds for the investors on Shark Tank. For example, when you look at something as simple as a sponge, you might not see much potential return. However, when you add a little ingenuity, time, and care, you can produce a multi-million-dollar product line. It is the same with your employees. Invest in them, and they will invest their time, energy, and passion back into the company and produce a higher return. When sourcing and interviewing for a new hire, you are putting the candidate in “The Tank.” The investors are Human Resources, Supervising Manager, Project Leader, and the Owner/CEO. The candidate’s resume is their pitch outline, showing a base overview of their strengths, skills, past experiences, and successes. Throughout the interview process, the candidate will begin showing you their behaviors and talk a little more in-depth about their past and what they aspire to in the future. Based on this pitch, the investor can decide if they want to invest in the candidate or keep looking for a “million-dollar candidate.” Investing in your employees also doesn’t have to be a Shark Tank-sized investment. In a study conducted by PricewaterhouseCoopers, the results showed that the top qualities that Millennials look for in a job are opportunities for career advancement and learning and development programs. With that in mind, employee engagement can be as simple as having an immersive and detailed onboarding program for new hires and continual training for existing employees. In a study conducted by Axonify, they noted that only 31% of employees receive formal job training. As Carol Leaman, the CEO of Axonify, states, “If employees don’t have the correct training to perform their jobs properly, they will disengage. This, in turn, will result in work quality, productivity, and customer satisfaction issues.” In the same study, 80% of workers state that it is vital to receive regular, frequent training, so they don’t forget the information, up from 73% in the previous year alone. “Training should not be a dull, isolated event, as employees loathe sitting in long, boring sessions and immediately tune out,” added Leaman. The one thing that all generations in today’s workforce can agree on is that people want training anywhere and at any time, but keep it short and offer rewards upon completion. Yes, more PTO and “fun stuff” are great additions to your workplace and may attract employees to apply, but to get them to stay and produce meaningful outcomes takes more. Views of work continue to evolve. The number of positions and companies that a person will work for in their lifetime is increasing. Investing in the capabilities of your employees by providing experiences and creating mobility ensures that they are building a lifelong career, not just a pit stop for some experience before they move on to bigger and better things. Move towards being bigger and be better by investing in your employees to increase retention, the same way Lori Greiner invested in the Scrub Daddy: provide them the resources, time, and support they need to achieve their dreams. Like the Scrub Daddy, they will, in turn, be flexible, grow, and provide you a high rate of return. SOURCES: wheniwork.com/blog/reduce-employee-turnover industryweek.com/onethird-of-us-employees-dont-receive-formal-job-training
Should You Expect a Thank You Note After the Interview?
Last April, Jessica Liebman, the Executive Managing Editor of Insider Inc., had the sheer audacity to suggest in a Business Insider article that she has a simple rule when she is hiring. “We shouldn’t move a candidate to the next stage in the interview process unless they send a thank-you email.” Liebman went on to state that bringing someone into your company is always risky. However, a thank you email (not snail mail – too slow) signals a candidate’s motivation and desire for the position and generally means they’re a “good egg.” There are only so many data points one can collect in an interview, she reasoned, that sometimes the thank-you note will make the difference in the selection of candidates. She further clarified and stated, “To be clear, a thank-you note does not ensure someone will be a successful hire. But using the thank-you email as a barrier to entry has proved beneficial, at least at my company.” So it makes sense, right? Nope. Unfortunately, it is 2019, and social media and the Twitter-verse went into hyperdrive to condemn her and her statements. Other hiring managers, reputable organizations (SHRM and LinkedIn), and publications joined the fray, with several siding in large part with those who disagreed. It got so bad, Liebman followed up with another article cheekily titled, “Thank you for reading my story about thank-you notes!” a few days later to clarify what she meant. Many people were seemingly offended that anyone would actually “require” sending a thank you note after an interview. She went on to explain she was trying to be helpful and shed some light and that, “The biggest factors we consider are a candidate’s talent and fit for the role.” It was a “rule of thumb” and not official company policy. What were the disagreements and the outrage with Jessica Liebman’s piece on sending thank you notes? Thank you notes are antiquated and pointless [apparently not to her and the many hiring managers and business leaders we talk to daily here at BEST]. Thank you notes are to stroke the ego of the interviewer. Seriously? The application and job description said nothing about sending a thank you. Liebman’s response was priceless on this point, “Neither is being on time to the interview.” Our favorite? Expecting a thank-you note is elitist and shows discrimination and bias because many people have never been taught this skill. Diversity is critical to any organization today. Different perspectives can lead to increased creativity, innovation, productivity, better decision-making, and a better work environment and culture, among many other benefits. However, we have never seen it be used as an excuse not to be courteous and to say thank you. Laziness would be a better excuse. After all, especially in a customer-facing role, would you want anyone on your team that doesn’t know how to say thank you? But it’s a candidate’s market. They [interviewer] should be sending the candidate a thank you. Liebman conceded this point somewhat in that all companies need to do a better job notifying candidates and letting them know why they did not get the position. Point well taken, and it is also something we strive for at BEST. A lot of the outrage on this could be the times we live in – where being contrary on social media is expected and merely aiming for “likes” and that all-important re-tweet. Indeed, social media can help us all whittle down the candidate pool. However, at BEST, we can only speak to our own experience working with clients and candidates and heartily thank those who disagree (because it is indeed helpful). As business leaders, hiring managers, and recruiters, it is often about overcoming buyer’s remorse. When a hiring manager or company leader is getting ready to make a hiring decision, they want that one thing that can put a candidate over the edge and calm their fears about making a bad hire. In talking with a client last month, he mentioned that he really liked the candidate, but he had not yet seen a thank you email. The next day he did without our prompting, and the job offer went out shortly after that. To the client, it was expected as well as another box to check. For the candidates we work with, our resources stress the importance of the thank you email. A candidate should always ask for the interviewer’s email address during the interview (whether on the phone or in person). Rarely, if ever, has it been questioned. After all, it is another opportunity to sell yourself to the prospective company. It doesn’t have to be a long note— say thank you, say that you want the position, and use it also to state why you are the best fit for the role (one or two reasons you are the best candidate for the job or maybe there was something you missed during the interview) and would welcome further discussion. Then, send it within 24-hours while you are still fresh in the interviewer’s mind. Where is the controversy in that? When we were hiring an intern at BEST last year, we had three strong candidates, all with equal skills, talent, and fit for the role. The deciding factor? One candidate went over and above and sent us all a personalized thank you email. He was hired and then became a permanent fixture on our team and has been very successful to date and has a bright future. The difference? His thank-you email. As record low unemployment continues and less skilled workers are available for more increasingly skilled open positions, there are already hiring and employment trends that would have been unthinkable just five years ago. So, as we enter the holiday season, a time for giving thanks and reflection, here is hoping the time-honored thank you note is not one of them. Thank you for reading, and thank you, Jessica!
Debunking the Compensation Myth Surrounding Retention
A driving need for obtaining talent is retention. It is a huge issue when you take into account that, according to a September 2018 article from CNBC, “workers are quitting at the highest rate since 2001.” When retention rates are low due to high undesirable attrition, many business leaders look to recruitment to fill that gap and solve the problem. However, the reasons that candidates wield so much power in today’s market is because of a growing skills gap and talent shortage. The need is high and the supply is low, so it is unreasonable to believe that workforce headcount issues can be solved by recruiting alone. Most business leaders understand the laws of supply and demand as it relates to the products and services that they produce and sell. When demand is high and supply is low, prices rise. Conversely, when supply is high and demand is low, prices fall. The challenge is finding the equilibrium where the right price stimulates movement of the product or service rather than warehousing or letting it sit idle and unproductive. People, however, are not the same as a product and that is a hard pill for many business owners to accept. In other words, retention is not exclusively about price. Recently, Forbes published an article entitled, Why American Workers Quit Their Jobs, and provided an infographic to summarize and showcase the results. Unfortunately, the article and corresponding infographic can be misleading. The results are based on a survey conducted by PayScale; whose core business revolves around compensation metrics. Thus, is it any wonder that “I want higher pay” is identified as the highest percentage motivator for quitting? While informative, the article did not provide the complete picture leading most business leaders whose time is short and consume data and information in quick, easy bites to come to a quick conclusion. “Well, according to Forbes, a very well respected and trusted source of news and business information, retention IS about paying my people more.” WRONG! With all due respect to Forbes and the article’s author, it’s just not that simple and everyone who deals with recruitment and retention as a core function of their role and responsibilities knows it. Even PayScale knows it. The very same report cited in the Forbes article reflects that compensation is not the key to retention. A deeper look into the numbers reveals the following: Top Reasons for Quitting: I want higher pay (25%) I am unhappy at my current organization (16%) I want to work at an organization more aligned with my values (14%) Top Attraction to a New Organization: The opportunity to do more meaningful work (27%) Increased responsibilities in this role (17%) Increased pay for this position (16%). If compensation were the single most important retention tool, it would be at the top of the reasons for quitting and the attraction to the new organization. What this study reflects is that what exiting employees tell us, and what their real motivations are, are two different things. Additionally, one has to look even deeper to understand that retention differs across different levels of the organization. What motivates retention for front-line workers is different than what motivates top executives, which is even different from what motivates managers or directors. As in any sales interaction, price is the most common objection encountered. “That product/service is just too expensive.” Every salesperson worth their weight is prepared and knows that such objections are often just chicken poop, and this is when the real sales work begins. What the client/customer does not see is the VALUE for the price but rather they see the PRICE for the value. When it comes to employee retention, it’s the same thing. Exiting employees use the price objection all the time as an avoidance, but if the business is to really solve its problems then they have to perform true root cause analysis, dig deeper and understand the actual underlying reasons for employee attrition. Let’s not fool ourselves either. Compensation IS a legitimate factor that DOES impact and factor into why people leave. For example, when an employee perceives discrimination in the workplace or mistreatment, being skipped over for a promotion when deserving of it, not receiving the training and development they need, a lack of recognition or reward for a job well done, or even something as severe as harassment or workplace bullying. The overriding perception in these scenarios often becomes, “I don’t get paid enough to put up with this.” Therein lies the reason pay is provided as the chief motivator for leaving. The last thing they want to do, especially once they have made up their minds and they are ready to leave, is to burn bridges, make waves, or fight their way out the door. Mentally, it is best to make a smooth and conflict-free exit. As such, they often hide their real objection to remaining for fear of offending someone, getting into an argument, or painting themselves into a corner where they cannot leave an environment they no longer want and are unable to go to where they believe they will be happy and prosper. Incidentally, compensation is also the easiest excuse for a company or manager to accept. So, what are business leaders to do about this? How are they going to retain top talent? First and foremost, don’t immediately jump to the conclusion that compensation is the silver bullet or the magic wand that will solve all problems. That’s a surefire way to price yourself right out of business. Rather, work collaboratively with your HR department and managers. Engage in the same root cause analysis with your team’s motivations that you do when solving production or operational problems. LISTEN to the employees and what truly motivates them. Conduct engagement surveys to confirm it. But most importantly, when you listen, be prepared to ACT on what you hear. Demonstrate to your people that they are valued, and you are willing to invest in them through training and development.
Expand Your Candidate Pool: Best Behaviors Lead to the Best Candidates
I don’t know about you, but it’s starting to get old hearing the “it’s a candidate’s market” comments from nearly everyone in social media, news articles and in far too many blogs to count (The BEST Blog included). It’s one thing to call it out, but it’s entirely different to address and solve the problem. While there are currently no silver bullets, there are some innovative and different ways of looking at the workforce that can give you the edge over your competition. In January 2019, I came across an article that highlighted a professional’s path to business leadership. It walked us through how she got started in the industry, her background and expertise, recounted the obstacles she faced and how she changed with the times. These last two, obstacles and changing with the times, are often missed by so many when hiring. The Obstacle With un- and even under-employment at historic lows and such a significant skill mismatch, it’s becoming harder to backfill roles when the talent pool seems to be shrinking at an alarming rate. In fact, in Bloomberg (April 4, 2019 – U.S. Jobless Claims Fall to 49-Year Low, Below All Forecasts) it was reported that employers are “holding onto workers and loath to let them go.” This makes pulling talent from competitors even more challenging than ever before! Much of the issue is based on how one defines the talent pool. Hiring managers tend to select candidates only if they have the exact pedigree, experience and knowledge required for the position. Usually, this means they want a sales candidate’s “book of business” to come with them. For technical roles, they want candidates to make a parallel shift into the same role they are leaving. However, this is not the 1980’s. Candidates today are more career savvy and they have choices both in and outside their current industries. To add another layer of complexity, many business leaders are stuck in two camps: clone the current aging employee population or hire the younger generation. In cloning the current aging employee population, hiring managers want someone who has done it before in their industry and, if possible, for their clients or clients’ competitors. This first camp leads to low or no innovation, a decreasing talent pool, and the challenge of pulling from a competitor, which is the only place to find those who have done the exact same role you are trying to fill. Hiring the younger generation appears to be a terrific alternative! Get them in early in their career and they will stay forever, just like the Baby Boomer generation or Gen Xers, right? WRONG! Specifically targeting younger candidates over older candidates equally able, capable, and willing to perform the same job at the same rate of pay is a violation of the Age Discrimination in Employment Act (ADEA). Additionally, there are challenges that must be overcome such as client perceptions that they lack the knowledge, skills, and abilities to help them. There are also the challenges of keeping these early career professionals engaged in the business when they are hungry to grow their careers. So, how do we get around these issues? Changing with the Times: It is About Behaviors The solution does not have to be an either/or situation. In fact, age never has to be a factor at all, and legally it’s safer if it isn’t. Every role has certain behavior traits and competencies that lead to success no matter who is in the role. These traits provide us insight into each candidate around what motivates them, how they act or interact, and the thought processes they engage in. Competencies that candidates bring are developed over time and can be seen through their innate and learned behaviors. Competencies might be core to the role or company, demonstrated leadership or individual contributions, and may even be very unique based on the positions they have held. In the context of a job, people must possess a particular set of competencies to be a good “fit” and achieve success. The three critical dimensions of job-related competencies are: Behavior Traits that are required to accomplish the job Experience or job-related education and training that contribute to greater productivity Chemistry or the personality that is compatible with the company and work group. We need to change our hiring thinking by realizing the importance and specific identification of the behavior traits required in a role. This will open a wider, more qualified talent pool. Experience, or hiring the exact same position from your competitor, is too often viewed as the most important dimension. However, it’s actually the LEAST critical to success. Outside of highly technical roles, we can hire a lower level of specific experience because technical, product and industry knowledge can be trained. If a professional has the right behaviors and experience but the chemistry is lacking, a person may still be successful if the company and person recognize, and choose to work through, their differences. The same is true for professionals with the right behaviors but little experience and poor chemistry. The common hiring success denominator is behaviors – not experience or chemistry. We are all looking to hire the ideal candidate with adequate levels of behaviors, experience and chemistry. Unfortunately, this is akin to looking for a purple squirrel – good luck finding that in today’s dynamic hiring market. How Do We Identify these Behaviors? There are 25 specific professional behaviors that make up behavior trait families. We define these 4 families as: MOTIVATIONS – The fundamental drive of an individual characterized by more than the simple desire to earn money. What provides the individual the personal fulfillment in their work? MODES OF ACTING – Functional behavioral traits that address the individual’s approach and skills for accomplishing work functions. These include organizational and time management skills, planning and prioritization, initiative, work focus and physical and mental stamina. MODES OF INTERACTING – Addresses an individual’s interpersonal skills in how they influence, interact and get along with others.
Be an Investor When Recruiting and Hiring
Who you hire is one of the most important decisions and investments you can make in your business. However, recruiting and hiring today is more important than finding a person with the right skills and qualifications. Do the candidates fit our culture and strategic vision? Do they share our values and have the right behaviors to make them successful and provide your company a long-term return? Will they still be around in 5 years? Warren Buffett is considered to be one of the most successful investors of all time and is currently the third wealthiest person in the world. Regardless of one’s opinion of the “Oracle of Omaha,” it is hard to argue with his amazing track record of success. As the Chairman and CEO of Berkshire Hathaway, Buffett has inspired millions, while making billions through a philosophy of investing that can also be applied to successful hiring practices in your business. Aside from utilizing financial ratios and other analytical tools to find undervalued companies he can invest in, there are other key considerations that Buffett and many other successful investors look for before making a decision. Never compromising on business quality, taking the long view, and listening to those you know and trust, to name a few hallmarks of Buffett’s investment strategy. Could thinking as an investor also be applied to hiring? After all, when recruiting and hiring a person to join your company, you are making a major investment. That same hire can often be critical for the future success of the company. Time, training, compensation, benefits and other “rewards” for the people you employ are your investments in growing your business and making a return. In today’s low-unemployment, low-retention “candidate’s market,” approaching recruiting and hiring as an investor may make the difference and lead to better decision-making in this critical area. Never Compromise on Quality “It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price.” – Warren Buffett Berkshire Hathaway was originally a textile manufacturer when Buffett first took control in 1962. He later stated that entering the textile business was one of his worst trades ever but kept the name. That experience taught Buffett that “you get what you pay for.” He was no longer interested in buying something at a bargain in the hope of getting a nice short-term return, especially when the long-term prospects for the business look terrible. He chose a path of “value investing,” in which he looks for prices that are low compared to their actual or future worth and often overlooked by other investors. Never compromising on quality can also be applied to hiring. For example, Candidate A is a high-quality candidate that matches all of the skills, qualifications, experience, behaviors and cultural alignment needed for great success in the position. “A” checks off all of the boxes, has been thoroughly screened and you can see a bright long-term future. Candidate B also has many of the same skills and qualifications. “B’s” behaviors and culture fit were not as strong and the references not as glowing, nor was there a projected long-term future with the company. Here’s the kicker— “B” wants 20% less in salary than “A.” How many would automatically gravitate to Candidate B because they felt they were saving the company money or had to stick to a budget? Quality investments yield high returns and increase in value over time, similar to Candidate A in our example. How does this apply to value investing? Candidate B will inevitably cost the company more over time and return less due to low engagement, poor cultural fit and eventual turnover – in other words a lot more than the 20% saved in Candidate A’s compensation. As Buffett has stated, “Price is what you pay. Value is what you get.” Taking the Long View Once asked how long he would hold a high-quality investment he made at what was considered a reasonable price, Buffett answered, “Our favorite holding period is forever.” Embracing a “buy and hold” investment philosophy, many of his investments have been held for decades. Buffett and investors care more about the future price than the value it was on the day it was purchased. As a business leader, you should care more about what a new hire can bring you a few years into the future instead of having them be able to “hit the ground running” and automatically start making returns on day one. Look for those candidates who are quick learners and can innovatively solve problems. They are the ones that have the experience and behaviors that will help them integrate quickly into your company and excel in the future. Smart investors also continue to invest – just as companies need to keep investing in their people. While you may not have the budget to increase their compensation, look for other ways to invest in your new hires and current top talent and leadership. In a recent Udemy “Workplace Boredom Report,” 46% of employees are looking to leave their companies because of a lack of opportunity to learn new skills, and 80% agree that being given more opportunities to learn new skills would make them more interested and engaged in their work. Do you offer continuing education, seminars, training programs and other developmental programs that will keep your employees learning new skills? There is a measurable ROI to upskilling your employees, and often it is in the form of productivity gains, increased engagement, more profitability and reduced turnover. Listen to Those You Know and Trust “Management changes, like marital changes, are painful, time-consuming, and chancy.” – Warren Buffett Warren Buffett has always noted the importance of only investing in competent and trustworthy management teams. He knows that when he selects partners or managers, their actions and decisions will be felt for many years. As a business leader, you too must be cognizant of selecting competent and trustworthy people to join your organization. They could have a