Ask HR: Would a previous customer be a good employee?
QUESTION: I recently had a customer suggest they’d love to work at my Garden Center. I don’t know if they were serious, but it got me thinking. Would a previous customer be a good employee? And is there anything I’d need to do differently with them than someone I hired off a job board? THE ADVICE: This is such a fun question, and I’m so excited to explore it! I’ve personally been in this position both as a fan-girl customer turned employee (four times, actually) and as the hiring manager who hired a customer as an employee. And through each of these scenarios, I can certainly offer both positive and negative outcomes, because just like anything else, sometimes it works, sometimes it doesn’t. I worked retail and hospitality throughout college and up until my current position. I was a previous customer at each place I worked, as well, and loved the idea of working there because I was so fond of my experiences. Now, this may go without saying, but it is a much different experience to shop somewhere than it is to work somewhere; the reality isn’t always as glamorous as it may seem, and sometimes the customers hold that impression simply because they love your product or they’ve had a fabulous customer experience (go you!) and want to be a part of that. However, they’re only getting a very surface-level idea of the organization – they likely aren’t aware of the company culture, the KPIs, the POS, the logistics, the physical labor, the long hours, etc. I remember when I was managing a luxury spa, our guests would say “I bet it’s sooo relaxing to work here!” and my colleagues and I would have mental flashes of having to silently tip-toe run through the halls while the services were underway carrying 50 pounds of robes and shoes, flipping the entire spa in 10 minutes, balancing various calls and the reservation books, stocking and reorganizing retail shelves, navigating upset customers…you get the picture. But we just smiled and said “Yeah, it’s sooo nice!” Full disclosure, I absolutely loved that job and was fortunate to work with an insanely fun and talented group of people, but even still, I would never call what we did “relaxing.” The discounted spa services and free cinnamon tea were certainly a perk, though. All in all, this worked out in my case because I was actually extremely passionate about what we offered and loved being a part of that experience for others. Still, there have also been jobs where the other side of the customer experience as an employee was not at all enjoyable (I’ve come to find that I do not enjoy tagging and folding clothes at 6:00 am and aimlessly wandering around with no tasks… I’ll leave it at that.) On the negative side of my experiences, there is one situation that stands out to me where I hired a former regular customer, and it did not turn out well at all, unfortunately. She was always so kind and bubbly when she was in, and was very smart, enthusiastic, and easy to converse with, which seemed to be a fantastic fit for the role we were hiring for. To keep it brief, in time, we came to have issues with sales ethics, behavior, trainability, and overall culture fit with this individual, and it left a very negative impact on the entire team. Of course, you can’t always predict these things in hiring – it was a very disappointing shock to all of us. And as you very well know, in retail, the hiring process for sales associates or cashiers isn’t typically extremely intensive, especially when you’re usually short-staffed and looking to fill as quickly and efficiently as possible. However, I’ve seen the other side, as well, where hiring a former customer was more in line with my positive experience, so really, anything is possible. Ultimately, these are just examples from my personal experience on both sides of the situation, positive and negative. I do think that more often than not, a previous customer expressing interest in your organization would be worth taking a chance on because they are arriving as an advocate for your product or service, displaying immediate knowledge to some degree, and bringing passion and enthusiasm. That excitement and interest in an employee can go a long way, especially in the green industry. The only thing I’d advise doing a little differently with this type of candidate, as opposed to one off a job board, is to emphasize that the working experience is different than the customer experience and try to give as clear an overview of job expectations as possible. All in all, so long as the interview process goes well and there are no major red flags or lack of alignment, I certainly advocate for taking a chance on the previous customer to join your team. Paige Franks is a Senior Executive Search Advisor at BEST Human Capital & Advisory Group. She writes the Ask HR column for Garden Center Magazine.
How to Identify Top Candidates through Behavior-Based Questions
Recently, I came across an article in my newsfeed that claimed to share the best job interview questions from executives. When articles like this show up in my news feed, it feels like “clickbait.” I can’t help but read it and see what “experts” are saying. I often think to myself, “What are they doing differently, and what might I learn from them?” or “Is there anything of value that might help me do better in my role as Practice Leader for Strategic Human Resource Solutions at BEST Human Capital & Advisory Group?” However, reading these questions, I was appalled. Why? Most questions cited were future-looking, asking candidates to craft an imaginary response about what they “would” do. A response to such questions would lack behavioral evidence of future success. Any response to a future-phrased question is dependent on the real/actual situation with the employer where a candidate is seeking employment, which is unknown to the candidate at the time of an interview. A comprehensive understanding of the situation and environment cannot be adequately communicated to a candidate during the interview process to provide the proper context for them to frame an appropriate response. The questions asked by executives in the article, which we review below, lacked job relevance. Relevance to the job is critical when asking any question in a job interview. Asking questions lacking job relevance increases employer risk. Candidates have a right, and I would say a responsibility, to push back on these questions to seek understanding around their relevance. What’s Better? While past performance is not a perfect predictor of future occurrences, it is all one has to go on. Knowing what they have done, and the circumstances around the actions taken – behavior-based questions – helps an interviewer understand the potential performance a candidate brings to any role. Let’s examine how the questions from the article can be reframed as behavior-based questions: Don’t ask: “Imagine the scope of work has increased, but resources have not; what would you do?” Reframe and do ask: “Tell me about a time when the scope of work on a project you led or on which you were a key participant increased (encountered scope creep), yet the resources available to complete the project remained the same. What adjustments did you make to ensure the project was completed on time and on budget? How did you adapt existing resources, team member participation, or your own performance to ensure the project was completed at the quality level expected?” The ”Tell me…” statement sets up the scenario you want the candidate to discuss. The questions that follow provide the appropriate context. They dig for more details from the candidate to encourage a response that can demonstrate relevance to the job. It is general enough to encompass a wide variety of projects that a candidate can draw on as a response, yet specific enough to help the interviewer understand the candidate’s thought processes, knowledge, skills, abilities, and decision-making style. All projects are challenged by scope creep, time, resource, and budget constraints. An adequate response would address these concerns and shed far more light on what is important for the role – because it draws on what the candidate has done. Don’t ask: “What impact will you have on your team?” Reframe and do ask: “Describe a situation when you stepped into a leadership role for an existing team. Why were you tapped to lead the team? What were the top 2 – 3 challenges the team was facing at the time you stepped into this leadership role? Share the key actions you took to address each of these top challenges and the impact your actions had on the team’s success.” The “Describe a situation…” statement sets up the scenario for the candidate to respond. The supporting questions provide critical context that a candidate needs in order to formulate a proper response. This behavior-based question is rooted in what the candidate has done. Any interviewer can hear the response, evaluate it in the context of what this person would be doing in the role for which they are being interviewed. It gets to the heart of the job – stepping into an existing team, confronting challenges they may not fully understand or even be aware of until they take on the role, and having to develop a plan of action to address these challenges. The interviewer will be able to see how the candidate has accomplished this in the past, which informs them on how they will do it in the future without providing a fictitious answer. Don’t ask: “What brings you here today?” Eliminate this question entirely: The reason for a person to be in the interview today should have been uncovered well in advance of any “executive” interview. During an introductory conversation, usually with an internal or external recruiter, candidates should be asked about the reasons for their career transitions. For example, “I see you worked for Acme from 1/2020 through 5/2024. What prompted you to leave Acme and join Beta Corp?” What you are listening for is if there is a legitimate, positive reason for the transition – were they recruited? Was it for a career growth opportunity? Were there family concerns necessitating the change? – or reasons that are just beyond their control – Acme suffered financial distress, and their role was eliminated as part of a downsizing. This should be uncovered well before any “Executive” interview. Don’t ask: “How do you receive negative feedback?” Reframe and ask: “Share a time when you were unsuccessful. What feedback did you receive, and how did you personally and professionally deal with this situation?” This reframing gets to the heart of dealing with failure, receiving feedback, and whether or not the individual handles feedback about a failure positively. It is never the mistake or failure that is important, it is how we deal with it and recover that truly tells you something about the perseverance, ethical persuasion, temperament, and mental flexibility of a
Ask HR: How to Motivate Teenage Summer Employees?
THE QUESTION: I hire teenagers for summer work in my garden center. Some are great, and some are distracted by being a teenager. I want to communicate better with them and maybe even build future employees. Do you have any tips? THE ADVICE: First Thought— You are helping these teenagers develop good habits and social skills, just as much as they are helping you in their business. If you take the time to get to know them and help them improve as humans, their appreciation will show in the form of hard work. Spending time with your employees, regardless of age, and learning about them as people and the things they do and don’t enjoy about the job will result in them feeling valued and part of a community, which is the number one driver of employee retention. However, there are bound to be bumps in the road. Attention Spans According to the National Institute of Health, the average attention span for adults working on a task can last for a few hours, while the average attention span for teenagers working on a task is 35 minutes. Work with your department leaders to assign your teenage employees a few different tasks to take care of during their shift and write them on a big board. If you see them losing focus on a task, ask them to take a 5-minute break outside (to catch up on chatsnap or whatever they do on their phone) and come back ready to start on a new project. Once a project is complete, have them cross it off the board and give them a 5-minute break before starting the next. Even if all of the projects aren’t fully completed, you will still have less work to do to finish them and less of a headache trying to force a teenager to do something, which is nearly impossible. Also, when communicating with your younger staff, keep in mind that even adults only have a conversational attention span of 8.25 seconds (NIH). Don’t lecture! Money Talks Remember using dimes and quarters to fill up your gas tank or get a cheeseburger when you were in high school? I sure do. Try to incentivize your teenage employees to pay more attention to their work with cold, hard cash. Set up competitions with cash prizes to create the best end-cap display, an attractive new signage design to use throughout the store, or the most impressive social media campaign. An important aspect of these example projects is that they will be in the public eye. This creates pride for the participants and provides additional motivation knowing that their work could have a real impact on the store’s success, but is also something their friends and family could see. Prizes don’t have to be more than $5-$10 if you run the competitions at least a couple of times per month. Oh, the things I would’ve bought at McDonald’s if I had five extra dollars in my pocket after a shift! A few words to the wise: be selective when deciding who to include in the competition and avoid picking the same winner repeatedly. Also, do not incentivize sales programs with teenagers – you do not want to scare away customers with money-hungry, angsty boys and girls. P.S. I have coached soccer at all ages, 6-18, for over a decade. A 17-year-old is much easier to coach than a 15-year-old. • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Ben Molenda, PRC is a Senior Executive Search Advisor at BEST Human Capital Advisory Group. A graduate of Indiana University with a degree in Human Resource Management, Ben has excelled in executive recruiting and business advisory and has become an excellent resource for both clients and candidates. Passionate about horticulture, Ben has also written and co-written several articles for major industry publications and is a Member of AmericanHort.
6.1 Reasons to Join Us at Cultivate’25 and Grow Your Business
Cultivate is the event we look forward to most in our industry, so we look forward to seeing you July 12-15th at Cultivate’25 in Columbus, Ohio— the Green Industry event offering countless opportunities to grow your business and advance your career. We will be there with SIX in-person educational sessions on extremely timely industry topics such as talent acquisition, management, succession, exit planning, and more that you will not want to miss. Get educated and up-to-speed in these sessions. SATURDAY, JULY 12th Managing & Motivating the Multi-Generational Green Industry (Multi-Generational Panel) – 9:00 AM ET • Panel Discussion – Moderator: Paige Franks For the first time in history, five generations collide in the workforce: The Silent Generation, Baby Boomers, Generation X, Millennials, and Generation Z. Generation Z is quickly infiltrating the industry, and Millennials are stepping up to take over the preceding leadership positions, bringing new ideas surrounding technology, management and communication styles, company culture, and personal and professional values and expectations. In this panel, professionals across the four prominent generations in the workforce share their experiences, providing perspective and insight into what once was versus today’s reality. Join Paige Franks and a great panel of horticultural industry leaders to learn what the current understanding of the industry is from each generation’s perspective. How leaders manage and accommodate today’s workplace standards on company culture, communication, and work-life balance. Advice and insight on best practices when working alongside various generations. How generations view what is important in company benefit programs. Save Your Seat – Click here for a Session Description Game-Changing Trends in Recruiting Talent (PANEL) – Saturday, July 12 • 1:00 PM ET • Panel Discussion – Moderator: Harrison Downing What are the trends in 2025 in how we connect with potential talent to gain their interest? The latest recruiting and interviewing trends differ vastly from those in past years. But why the notable change? Along with the uncertain times we live in, we are experiencing generational workforce changes that bring with them new values, attitudes, behaviors, and expectations of employees. Change, especially with technology, is constant and faster than ever. The panel will share insights on the top trends shaping how companies in our industry recruit and assess candidates during the interview process. Attendees will learn how to optimize marketing strategies to reach candidates, how to balance virtual vs in-office approaches, how to assess candidate fit for behaviors and culture, and even what your company branding means in hiring. Save Your Seat – Click here for a Session Description Trends Changing Why Employees Stay with You! Saturday, July 12 • 2:30 PM ET • Moderator: Todd Downing Today’s workforce consists of five generations for the first time ever. Traditionalists, Baby Boomers, Generation X, Millennials, and Generation Z. These generations were raised in different social, technological, and political atmospheres. Each generation corresponds to different childhood upbringings and family environments, which create different values, behaviors, and needs as employees. How do we engage our teams to be fulfilled in their job and remain passionate about your company? The panel will share insights on the 2025 trends shaping how they keep their teams of all generations motivated, engaged, and with them! Learn why retention starts at the top, what onboarding programs are successful with retention, how Training & Development programs are changing to meet the varying learning styles of employees, and how adjustments to Benefits, such as PTO, align with what employees want in 2025. Save Your Seat – Click here for a Session Description SUNDAY, JULY 13th Growing Forward: Release and Review of the 2nd Annual State of Succession and Exit Planning in the Horticulture Industry Report – 4:00 PM ET • Speakers: Chris Cimaglio & Ken Lane How prepared are you—and your peers—for succession or exit? What does life after business ownership look like? And in today’s market, how may economic and industry challenges influence long-term business strategies? Until now, getting answers to these questions has been a challenge. In this interactive session, bridge the knowledge gap with key insights from the PivotPoint Business Solutions 2nd Annual State of Succession and Exit Planning in the Horticulture Industry Report that was sponsored by Greenhouse Grower magazine. Key Takeaways: Assess your readiness in real-time by benchmarking against your peers across eight key business drivers. Discover how critical industry-wide issues—including the impact of immigration, tariffs, climate change, insurance costs, and access to capital—may affect operational decisions. Gain expert guidance on best practices to ensure a smooth transition and avoid common regrets. Save Your Seat – Click here for a Session Description MONDAY, JULY 14th 2025 Trends in Compensation and Benefits to Attract, Retain, and Motivate Top Talent Monday, July 14 • 10:45 AM ET • Panel Discussion – Moderator: Michael Maggiotto Over the past few years, compensation has accelerated faster than historical norms. Even as the rate of compensation increases begins to pull back, many are unaware of the intricacies of compensation and benefit design. Is it just about paying a salary we once paid five or 10 years ago, or offering the same benefits every year? Well, not if we want to attract, retain, and motivate top talent, it isn’t. Attendees will learn 2025 trends affecting compensation design to attract talent and keep up with the cost of living. Gain knowledge in identifying what benefit trends are working well in attracting and, importantly, keeping talent as generations of workers shift. Understand strategies to keep a company competitive without breaking the bank! Be ready to share, as we will be looking for the audience to provide their best practices–after all, you are the ones who drive the trends. Save Your Seat – Click here for a Session Description TUESDAY, JULY 15th Succession & Exit Planning: What’s Your Endgame for a Regret-Free Business Exit (Extended Session & Workshop) Tuesday, July 16 • 9:00 AM ET • Speakers & Moderators: Chris Cimaglio, Ken Lane, Larry Turow, and an Expert and Peer Panel “Begin with the end in mind.” What’s your endgame? Every business owner will eventually
Ask HR: We got a bad review after an employee having a bad day snapped at a customer. What do I do?
QUESTION: Customer service is key in my business. Recently, an employee was having a bad day and snapped at a customer, who gave us a bad review on Google. I feel empathetic about what she was going through, but her behavior was unacceptable. I think firing her would be too harsh because she’s been an otherwise great employee. What are my options? TEH ADVICE: Oh, the joys of navigating the human experience of emotions, especially when they’re not your own! This is such a valuable question for any position and company, and even more so for leaders. Whether we choose to act like we have them or not, feelings and emotions are a part of being human, and as much as some try to foster the “leave it at the door” mentality in the workplace (as if that’s fully possible or healthy), we are each bound to endure hardships, stressors and tough times. Sometimes bad days can even impact our mental state and how we perform both personally and professionally. However, it is still our responsibility to control and process those emotions and be able to healthily channel them without negatively impacting the world around us. For friends, family and employers, it’s certainly beneficial to hold space and provide support and empathy for the person hurting — but to an extent and within certain bounds. There’s a line there, especially when running a business. Let’s touch on the importance of customer service! While there’s something to be said for having quality products, providing excellent service, maintaining smooth logistics, etc., customer service is the backbone of any company and can make or break your brand. People often remember the experience they had with your company long after the product or service has run its course, and high-level customer service is the saving grace to mend a relationship or save a customer when things go wrong. All in all, your company needs to consistently provide that top-tier experience — even when the last thing they want is to deal with people, especially unhappy ones. You’re on the right track in thinking that firing this person right off the bat is too harsh, especially if this is a first offense. This is where constructive leadership comes in, and it can be done by balancing empathy for your employees while protecting the integrity of your business. A good place to start is with a one-on-one with this employee, addressing the unacceptable behavior and the negative result of it. Let this transition into an attempt to understand and hear out what they’re going through. From there, provide support. This can look like encouraging them to lean on loved ones or a professional (let me be clear that this does NOT mean coworkers or customers; even in a “family” culture, there is a line here), spending time on their hobbies, perhaps a bit of time off to collect themselves, or, if your budget allows, investing in mental health resources for them. To conclude the conversation, make it a point to let them know that you empathize and are here to help in the ways you can, but that you, their team and their customers/clients are relying on them to bounce back and continue to be a high performer. The rest is theirs to sort through; that’s the part that no one can do for them. While this may sound harsh, the world keeps turning even when yours is falling apart. Learning how and when to process your emotions is imperative to harnessing the power of emotional intelligence and running your feelings so they don’t run you — and possibly cost you your relationships, your health or your job. As a leader, it is your job to look out for your people and your business. When you take care of your people, they take care of you. But I’ll end by saying this: If you’re at capacity for the resources you can provide this employee and there is still no change in behavior or they do not demonstrate consistent improvement, know when to let go. Unfortunately, sometimes it gets to a point where addition by subtraction is the solution, but only when you can say that you truly tried investing in this professional with no ROI. Hope this helps and best of luck to you in navigating this situation and all to come! Paige Franks is a Senior Executive Search Advisor at BEST Human Capital & Advisory Group. She writes the Ask HR column for Garden Center Magazine.