The Never-Ending Puzzle of Compensation & Benefits in Horticulture
For all the wonderful attributes our Green Industry brings to our world and the careers of its employees, we continue to be highly challenged in attracting and retaining qualified talent. There are many Human Resource solutions to improving and retaining talent flow. Unfortunately, no one magic answer will fit all companies or their employees. Additionally, one topic in the equation is often uncomfortable or sensitive to discuss: compensation. In developing an attractive compensation and benefits program, it is important to understand the current economics involved, where to keep educated on compensation and benefits trends, set your specific company total rewards plan, and execute in an engaged manner with your valued team. The Economics We recently hired several positions across the country that were quite challenging due to the compensation set being below market. It is notable that compensation was not below market five to seven years ago, but more importantly, the compensation for these roles has not increased since then. Why does this matter in attracting talent? Understanding the economics of The CPI inflation calculator, which uses the Consumer Price Index for All Urban Consumers, sheds light on why. This data represents changes in the prices of all goods and services purchased for consumption by urban households. A $65,000 Head Grower salary in January 2017 has the same buying power as $84,395.69 in September 2024. A salesperson’s salary of $80,000 in January 2019 has the same buying power as $100,210.80 in September 2024. These CPI numbers do not consider the additional increase effect of our country’s high cost of living areas. As compensation relates to retention, turnover costs companies six to nine months of an employee’s salary on average to replace them. Recent research by Harvard University revealed that increasing pay among warehouse workers by just one dollar per hour resulted in a 2.8% retention boost. Results also showed that every dollar-per-hour pay loss caused a 28% increase in turnover. While lower inflation may ease some pressure, many organizations are still catching up from the past couple of years of cost-of-living adjustments. Balancing real earnings growth with competitive compensation will be vital to moving forward, especially in industries still feeling the pinch. Employees continue to struggle to get ahead from the high inflation years, and employers must keep that in mind. When merit increases exceed inflation/cost of living, employees gain. Then, when inflation/cost of living exceeds merit increases, employees lose. While many employers have provided higher increases in the past couple of years, more is needed to keep up with inflation. As a result, it takes employees a few years to recover from higher inflation times. However, employees seem to forget that they make up ground when increases are higher than inflation; eventually, it all balances out. Many companies focus on adjusting pay based on market competitiveness and talent retention rather than on inflation alone. Every organization needs to look at their own situation and not just what everyone else is doing. The hope is that lower inflation facilitates more substantial salary increases. Typically, most employers see it as an opportunity to lower salary increases. If they do, they might struggle to attract and retain talent. We know we have been in a talent shortage for many more years simply because of the lack of people to fill the jobs continuously becoming more available due to massive baby boomer retirements. Where to Remain Educated One of the best ways to keep up with compensation and benefits trends is to read industry reports from reputable sources such as SHRM, WorldatWork, Mercer, or Willis Towers Watson. These reports provide insights into the current and future state of rewards, including salary surveys, benefits benchmarks, best practices, and emerging issues. Gather market data for your jobs that is specific to the demographics of where your company is located. (HR associations, staffing firms, and the U.S. Bureau of Labor Statistics are excellent resources for this information.) Review the going rates for similar positions within comparable industries, companies, and geographies to establish your pay scale. Conduct a study like this at least annually to ensure you can maintain competitive compensation for all employees. Develop a Total Rewards Strategy If you don’t have the salary budget to stay ultra-competitive, rest assured that there is more to the employee experience than compensation. Gone are the days when compensation or hiring decisions were made based on salary history; 22 states plus 23 localities and counting have passed legislation banning employers from asking candidates for this information or basing hiring or promotion on the candidate’s current compensation. Hiring managers: please do not ask this question any longer! Should the unemployment rate remain low for the next five to 10 years, labor shortages will persist, especially in industries such as horticulture that have a vast number of retirements occurring. That said, bumping salary budgets alone won’t be enough to address recruitment and retention challenges. As a result, employers need to be creative and comprehensive with their total rewards strategy, which comprises compensation, benefits, developmental opportunities, recognition, and other rewards that motivate staff and enable a top-notch employee experience. The best approach to identify which benefits will attract and retain your employees, especially with so many earlier generations joining the horticulture industry, is to simply ask them which benefits they would value! In a smaller company, this can be done with one-on-one conversation, and with a larger employee base, there are many effective survey resources to gather this feedback. Per SHRM, there are 216 benefits companies serving employees up from 175 just 2 years ago. Consider offering benefits that better match what your employees want today, such as health benefits, well-being and family caregiving support, pet insurance, and financial planning services in your total rewards strategy. Invest in workers’ professional development with the idea that you can enable brighter futures through upskilling, internal career paths, or debt-free education. To set employee pay, first, determine your pay philosophy. Do you want to lead, match, or lag the market? The most common
The Benefits of Improving Transparency in Hiring
Like all other aspects of business, hiring and recruitment continue to evolve faster and faster. Implementing AI, such as in the hiring process, will increase the efficiency of the process itself. There are hiring changes that are not technologically based occurring that, when properly applied, are proving to have a positive impact on attracting talent, increasing the retention of new hires, and helping companies become a preferred place for careers. At the top of this evolution in hiring is one simple yet too often ignored approach – transparency! What are the Benefits of a Transparent Recruitment Process? Companies that provide candidates with a fully transparent interview process find that over time, they attract better quality talent, increase offer acceptance rates, get new hires up to productivity faster, improve long-term retention rates, and create a stronger employer brand in their community and industry. All the benefits of transparency and authenticity are intertwined. Top talent candidates who experience transparency in the interview process from the beginning are more likely to stay engaged throughout the entire process. Due to the transparency of compensation and trust developed with candidates, offer acceptance increased. Candidates can make decisions on their compensation offer well ahead of the actual offer letter and are more likely to be flexible on their compensation expectations due to developing a trusting relationship. Once on board and with a thorough training plan, the new hires reach productivity levels faster and often exceed them. Perhaps most importantly, long-term retention rates increase, especially when coupled with a Training & Development program that was shared with them during interviews. Over time, professionals in a company’s community or within the industry hear of the positive culture, strengthening the overall employer brand. How to Implement Hiring Transparency:Transparency Begins Before the Interview Develop job descriptions that accurately reflect the role’s responsibilities and, more importantly, define metrics of success in the role. Job descriptions with a vast number of responsibilities will leave candidates wondering just what the role’s real priorities are, and they may not even bother to apply. Keep responsibilities reasonable and in a prioritized manner. Defining three specific and realistic key performance indicator (KPI) metrics is incredibly helpful to a candidate’s understanding of the role’s mission. It is a core component to increasing productivity once on board. What is a realistic KPI? An effective way to set a realistic KPI is to ask yourself: if the candidate does not achieve the KPI in one year, will I have to fire them? This may sound harsh, but it does result in companies setting KPIs that are realistic, thus influencing positive long-term retention. Help Candidates Prepare to be Their Best Communicate interview timelines, including all the interview steps. Doing so prevents candidates from leaving the process out of frustration. Change is constant, and these timelines can often get derailed due to other business priorities and scheduling conflicts, but communicating any changes immediately develops the candidate’s trust. Provide candidates with company information, an accurate overview of the culture, the names and titles of the interviewers, the type of interview questions the company asks, whether a behavioral assessment tool is utilized, and whether they will be required to present to the hiring committee. Candidates are equally responsible for a successful hiring process. However, providing details does not mean doing the candidate’s job of conducting thorough follow-up research on these details! A Conversation, Not an Inquisition Once candidate conversations begin, transparency is increased by having just that – a conversation. Included in this is realizing that no company is perfect, thus, be prepared to be authentic and share with candidates where the company is challenged and what about the role will not be a bed of roses for any candidate. Be prepared to share the onboarding process and exactly how your company invests in further professional training in their teams. Scripted questions lead to sterile conversation and scripted answers by candidates. We learn so much more about a candidate’s behaviors during a conversation rather than a scripted dialogue, as they are more at ease and able to be themselves as opposed to someone they think you want them to be. Timely & Quality Follow-up Providing quality feedback within 48 hours to a candidate in a timely manner may be the best transparency a company can practice. High-quality candidates will stay engaged with the hiring process to the offer end. Top talent that doesn’t receive thorough, timely feedback will exit the process to focus on other job opportunities. Thorough feedback includes sharing how many candidates are in process. This is a critical transparency step. Please do not tell candidates the age-old HR line that we are interviewing several other candidates and will get back to you, especially if you are not. Be transparent – is it one? Is it 5? Or are there no more candidates? Sharing quality feedback to candidates being turned down will help candidates grow professionally and leave a positive impression of your company with them for the future. This is an important way to build a positive company brand image in the community and industry. Transparency in Compensation and Benefits Gone are the days when compensation decisions were made based on salary history; 22 states plus 23 localities and counting have passed legislation banning employers from asking candidates for this information or basing hiring on the candidate’s current compensation. Hiring managers: please do not ask this question any longer. Transparency of compensation and benefits begins with their inclusion in the job description and extends through the final offer. This requires companies to invest time and resources to identify fair and accurate compensation for the role, industry, and geographic location. When setting the compensation range, be clear on what the absolute max is and what the absolute minimum is. Many great candidates are now passing over job descriptions that do not share this. Discuss the compensation range from the first interview and share benefit details. You are building trust and increasing efficiency by eliminating
Who Wants to Be a Leader?
Do you have a specific career vision of becoming a company leader in the horticulture industry someday? Are you working on adding professional skill sets to enable you to take on C-level or leadership-level roles? As a company, have you invested in a definitive training and development program aimed at developing your next leaders? There is a leadership void in the horticultural industry that will critically need more leaders now and progressively into the future. The number of retirements occurring in the green industry is staggering. Did you know there are over 100 owners of green industry companies retiring soon who have no clear leader to succeed them? Per the USDA, in 2024, the average age of all agricultural producers is 58.1 years, and those over age 65 constitute 40% of the total. As an industry, we endured a period with historically low numbers of students and professionals interested in pursuing a green industry career. This period has created a talent gap in the upcoming generations, especially Gen X. The small number of professionals in this group are talented and knowledgeable. Still, it is merely a matter of supply and demand. There are not enough leaders to take over, and not enough professionals have been provided leadership training. Throughout every sector, demographic, and role in the green industry, there are fewer individuals who have a specific desire and career focus to lead a company. Compare this to the financial or software sectors, where a high volume of professionals have an early passion and focus on driving their careers to the top leadership roles in their industry. It is surprising how small the number of professionals in our industry is who are adequately prepared or willing to be a leader in their company. A dynamic affecting this is the sheer number of family-held companies where leadership has traditionally been passed to second or third generations. While this is admirable, it has also tempered the career aspirations of those not part of the family. We are now at a tipping point where there are fewer generations to pass leadership roles to, causing new and challenging exit planning options for the current leaders. A Mutual Effort Question: How do we address this predicament? Answer: From the mutual effort of individuals and companies. Encourage students and early career professionals to dream big and envision being a company leader. Leadership is not for everyone, provided all the responsibilities and challenges that come with it. However, we need more professionals who genuinely want to take on significant leadership roles with a company. Ask yourself— Have you allowed yourself to dream about this type of role? To have more leaders, we need more professionals who desire to take on a role of this level. With that desire comes the awareness that one must embrace continual learning with curiosity and accept certain sacrifices required to drive one’s career to a top leadership level. This could include putting in longer hours, the ability to relocate, and volunteering to take on new tasks or help in other departments when they are shorthanded. Professionals open to relocating for roles will indeed advance their careers faster! Academically, technical knowledge of plant science-related academia is essential. Yet infusing business knowledge is equally, if not more, important in developing future leaders. We have many excellent educational institutions producing knowledgeable students. Increasing the focus of these academic programs on developing leadership with curricula geared to business and management will provide a business base and inspire more students to do so. For example, we rightly celebrate our grower interns, but we should also celebrate those doing horticulture industry internships in sales, marketing, accounting, or human resources. Have a Plan If you want to lead a company, division, or department someday, identify within yourself the knowledge and skill sets needed to get there. Proactively take charge of gaining the knowledge and experience you lack rather than relying on others. There is just as much onus on companies to be a part of increased leadership development. This does require an investment in both money and time to be successful. Begin to balance your team’s professional development budget with your automation budget. No matter how automized, it still takes strong professionals leading from the front for a company to realize success. Many assessment tools, such as CliftonStrengths, DISC, and Myers-Briggs, are available to help a company identify individuals with future leadership behaviors. These tools will help craft a career plan to infuse them with the skill sets needed to be strong leaders. Does your company have career development planning that includes rotating top talent through different departments or functions? Companies that rotate talent through various departments produce the strongest leadership pipeline. At the very least, does the company invest in continual education or training programs focused on improving communication, soft skills, sales, marketing, financial, operations, or supply chain knowledge? Encourage and support these professionals to become active within the industry via associations, seminars, or other educational and networking events. Don’t be afraid of losing this talent to industry exposure. Several leadership programs have been developed specifically for our industry, such as Dr. Charlie Hall’s Texas A&M EAGL program and the HRI Leadership Academy. Professionals who know their company invests fully in their employee’s growth are much less likely to leave. Employees feeling stifled in their development will leap at the opportunity for growth elsewhere. Investing in the Future No company has an endless budget, but a company can apply strategies that do not require a monetary investment, such as transparency in your business and delegation of responsibilities. Openness with your employees about all facets of the business directly correlates to increasing their professional growth. For example, companies applying the “Great Game of Business” approach to transparency have more engaged, business savvy, and motivated employees concerning their career progression. Pairing high-potential employees with positive mentors will also benefit the mentors themselves by increasing organizational talent strength. Encourage delegating responsibilities and not micro-managing those who are assigned tasks. This must
Why is Emotional Intelligence Important in the Workplace?
In this age of artificial intelligence, social media, remote work, and an increasingly digitized society, we are seemingly moving further and further away from the fundamentals of humanity. We have never had more ways to connect, yet in the wake of this shift, social and emotional intelligence (EI or EQ), or “soft skills,” have declined, causing significant workforce issues such as disconnects in communication, poor decision-making, and lack of employee engagement and satisfaction. Now more than ever, EI is a valuable and highly sought-after skill in the workplace, especially in leadership. To better understand the benefits and need for EI in today’s workplace, we will define it and its contextual application in the workplace, evaluate its influence on the workforce, and explore resources and strategies for leaders and employees to improve EI in their organizations. What is Emotional Intelligence? According to psychologists and leading researchers Peter Salovey and John D. Mayer, emotional intelligence is the ability to recognize and understand emotions in oneself and others. EI comprises five distinct components: self-awareness, self-regulation, internal motivation, empathy, and social skills. In the 1990s, emotional intelligence was initially established as a psychological construct and gained momentum with Daniel Goleman’s 1995 publication “Emotional Intelligence: Why It Can Matter More Than IQ.” Goleman, an EI expert, argues that while traditional intelligence is essential, emotional competencies are a critical factor in the workplace, ultimately impacting leadership ability, stress management, employee performance, and interpersonal functioning— “The interest in emotional intelligence in the workplace stems from the widespread recognition that these abilities – self-awareness, self-management, empathy, and social skill – separate the most successful workers and leaders from the average. This is especially true in roles like the professions and higher-level executives, where everyone is about as smart as everyone else, and how people manage themselves and their relationships gives the best an edge.” (Goleman, 2012). According to a recent study published in the Journal of Applied Psychology, seven key traits deem someone as emotionally intelligent: Emotional stability (greater ability to manage their own emotions and tolerate stress) Conscientiousness (tendency to be diligent, hardworking, and control impulses) Extraversion (a personality trait that makes people more open and better at establishing relationships with others) Ability EI (individuals’ ability to perform emotion-related behaviors, like expressing emotions, empathizing with others, and combining emotion with reasoning) Cognitive ability (IQ; studies suggest there is at least some overlap between IQ and EQ) General self-efficacy (confidence in the ability to cope with the demands of our job) Self-rated job performance (Bailey, 2015). It may seem obvious how these competencies positively influence the workplace, but understanding the how and why of EI implementation is imperative for your future hiring and employee engagement. The Benefits of EI to Your Organization While there are many areas that emotional intelligence benefits the workplace, two are of vital consideration: job satisfaction and job performance. Not only is higher job satisfaction linked to employees with strong EI but also to those whom leaders with high EI manage. Many studies have shown a negative correlation between EI and burnout and a positive correlation between EI and internal job satisfaction. In addition to employee happiness, job performance is positively impacted by high EI levels, displayed through increased performance metrics, a boost in employee productivity, and improved evaluations from management. However, how exactly does emotional intelligence influence job performance and benefit businesses? In the hospitality sector, EI is considered extremely important, and according to an article in Elite World Hotels, they have identified five significant advantages of EI in the workplace that can be applied to any industry: Motivation – High EI/EQ translates to better control of our motivation and perhaps even more motivation for our coworkers. Common Vision – Those high in EI/EQ can more effectively understand and communicate with others, making it easier to develop and maintain a shared team vision. Change – Highly emotionally intelligent people can handle the stress, uncertainty, and anxiety that come with working in business. Communication – Clear communication is a telltale sign of emotional intelligence, and it contributes to better relationships, an easier time getting help from others, and more effective persuasion and influence of others. Leadership – Self-leadership, leading others, and influencing others— all of these are vital for those in business. (Elite World Hotels, 2018) Therefore, a lack of emotional intelligence in the workplace can negatively impact a company’s communication, decision-making, and organization. Moreover, much like standard workplace metrics, emotional intelligence can be assessed and measured in the workplace. Strategies and Resources There are many reliable and valid measures of EI available, two of the most credible being the Multidimensional Emotional Intelligence Assessment – Workplace (MEIA-W) and the Work Group Emotional Intelligence Profile (WEIP). The MEIA-W measure provides a personality-based measure of EI through 144 short items that are intended to measure ten distinct facets of emotional intelligence: recognition of emotion in the self, regulation of emotion in the self, recognition of emotion in others, regulation of emotion in others, nonverbal emotional expression, empathy, intuition versus reason, creative thinking, mood redirected attention, and motiving emotions and takes about 20 minutes to complete. The WEIP is a self-report measure consisting of 30 points rated from 1 (strongly disagree) to 7 (strongly agree) between two scales determining the ability to deal with one’s own emotions and the ability to deal with others’ emotions. Utilizing these two resources is essential in beginning the process of measuring EI in an organization. From there, leaders can further train their employees on EI and how to teach it to their staff and themselves. A helpful guide created by EI experts (Cherniss et al., 1998) details four phases to use when implementing emotional intelligence training in your organization: Phase One: Preparation Assessing the organization’s needs Assessing personal strengths and limitations Providing feedback with care Maximizing learner choice Encouraging participation, not requiring it Linking learning goals to personal values Adjusting expectations Gauging readiness. Phase Two: Training Fostering a positive relationship between the trainer and the learner Maximizing self-directed change
The “Why, Not That” Approach: The BEST Way to Assess Job Hopping
According to a recent Business Insider article (1/22/2023, Stacey), Gen Z is not ashamed of “job-hopping.” But does that make all of them “job-hoppers”? What is a “job-hopper,” and is it a bad thing? What does this mean for employers? Most managers see “job-hopping” as less than two years at a single employer or more than three employers in a career history over 10 years. Gen X and Baby Boomers, even some early Millennials, have all been raised believing job-hopping is a bad thing. However, the Great Recession taught us very differently, and this is the era of Gen Z’s formative years, the time when they began to be aware of and influenced by the world around them. The Great Recession taught us that bad things happen to good people. Just because you left a job that the employment market deems as a “good employer” or you have a gap in employment of 3 months or more, that does not mean you are a bad hire, a poor-performing employee, or lazy. There are many reasons people leave an employer or the job market that have nothing to do with the negative pre-conceived notions of prospective employers. Why, not that, is most important. What this Pandemic has taught us is that sometimes there are serious health issues impacting the family that necessitate leaving your employer or changes in your spouse or other family members’ employment status necessitating relocation. There are many different reasons. Additionally, the Great Recession and the Pandemic have uncovered how poorly some employers have treated and still are treating employees, giving them all the more reason to want to find a better place to share their talents. Job-hopping is not necessarily a bad thing. However, what is more important than how many jobs a person had in the last 10 years, or how long a gap between employment, is the reason for the job change and how they spent their time during a gap in employment. If the reason for a job change is a positive one, such as a move that improves the ability of a person to support their family; an opportunity to expand knowledge, skills, and abilities; or because of a spouse’s promotion necessitating a relocation to a place where there was no employer presence, then there should be no reason job changes should be looked at as negative. Even gaps in employment are not necessarily a bad thing, though you must tread carefully as to how you inquire. HIPAA, ADA, GINA, and other employment laws prohibit inquiry about a candidate’s or relative’s Private (personal) Health Information (PHI) or genetic history. You can ask an open-ended question such as, “how did you occupy your time during this gap in employment?” and let the candidate fill in whatever they want. However, suppose they volunteer that it was for health reasons, either for themselves or their family. In that case, you must be very cautious about what you do with that information and your decisions about whether or not to advance the candidate in the process. Still, the question should be asked as it is relevant and will likely remove any negative concerns about why the gap exists. If they have a reasonable explanation, the gap should not be a negative that keeps them from being considered. The labor market has been a candidate-driven market since before the Pandemic, dating back to late 2017 when the number of open positions finally surpassed the number of unemployed. What this labor market has taught us is that there may be enough labor out there for most positions, but the location of the labor relative to the location of the position is very often mismatched. So, even when there are gaps in employment, that does not mean a candidate is lazy. Instead, it may mean their skills are not aligned with the jobs in the market where they reside. In addition, despite the strong desire by candidates for remote or hybrid work, not all jobs can be performed remotely. For example, the recent tech layoffs have left many people with very specialized skills and a history of high wages unemployed. Tech positions of similar scope won’t be readily available for many of these people for a while. So, just because there is a manufacturing machine operator position open in a food processing plant within a reasonable daily commute of a recently laid-off software developer, that does not mean that person is the right fit to fill that role. It may not pay anywhere near what this person needs, given the lifestyle they built from their previous job. But, of course, the reverse is also true. A recently laid off Project Manager of a corrugated box manufacturer likely is not the right alignment for a Director of FP&A position at the logistics company just down the street from them. Let’s not forget that not all employers are as employee-centered, kind, considerate, and caring as you may be. Not all employers understand that when you care for your people, your people will care for you and your business. In fact, too many employers take the skills from their people and give back as little as possible in compensation and benefits. Can you really be upset at a person who makes a change because their previous employer operated in an unethical manner, violated compliance regulations, or treated their people poorly? Likely, a good candidate will not disparage their prior employer, but there are ways of getting the message across in a positive manner. Likely, a candidate with high integrity knows when their employer is unwilling to act ethically and will make the professional decision to leave. That candidate is likely the right employee for you as you can be assured of their ethical focus and care for your business. There are also benefits to employers for people with numerous jobs on their resumes over a 10-year period. Employers today are looking for a lot of soft skills. They need flexibility, adaptability, innovation,
